The DO Lectures - The Sticker Test?

Hi ,

There is an unusual test of the power of a brand.

It may seem dumb…

But it is NOT.

One example.

Recently, one of the team told me she had seen one of the biggest podcasters on the planet, and his laptop had our sticker on it - Tim Ferriss.

He is one of the most downloaded podcasters in the world.

And there on his laptop is our ‘Stay Curious’ sticker.

I realised the significance of that MOMENT.

The retail estate of your laptop cover is THE MEDIA that NO ONE CAN BUY.

If someone puts your sticker on their laptop, you have built something special.

Remember.

They chose you.

They could have chosen anyone.

Sure, building a brand is about building a great product, a great culture, and having something you MUST change.

Tick.

Tick.

Tick.

But…

There is also some other MAGIC going on.

And that magic occurs in how your brand MAKES SOMEONE FEEL.

It is with your heart that you decide which sticker gets to go on your laptop.

Yes, the best brands talk to the heart.

Only a very few brands take that journey but occupy a special place in their customers' life.

They go beyond just being another brand.

It becomes a part of what you stand for too.

You wear its badge with honour.

They are YOUR BRAND.

And therefore, you are willing to put its sticker on some important retail estate.

Like…

Your car.

Your phone.

Your skate deck.

And the ultimate one: your laptop.

If your customer, puts your sticker on your laptop, then you have built something that matters to them.

Today, I have put a bundle of courses together to help you to build a brand that passes the ultimate test: The Sticker Test. And, I have priced them that it is PLAIN HARD TO TURN DOWN.

I hope you sign up because I know first-hand building a brand is the best thing you can do to future-proof your business. It is why I love brands. They separate you from the noise. And there is a lot of noise out there.

You must learn how to stand apart from the crowd. This Triple Brand Bundle of online courses comes at it from all the angles you will need.

1.         How to build it when you don’t have a super bowl budget.

2.         How to go direct to customer.

3.         And how to look after yourself.

That is the learning. These are the courses:

1.         How to Build a Great Brand With Very Little Money.

2.         How to Build a Great Direct to Consumer Brand with Very Little Money.

3.         Mojo Rising.
 

You will get all three for £250. Save £745.

When PPR (now Kering) told me that they had shortlisted two brands in the world that they wanted to buy, and ours was one of them, well, that was another moment. Because I love brands. And they are one of the world’s best brand portfolio builders. They own Gucci, Yves St Laurent, Puma etc.

But, I am as equally proud of this story:

I was in a taxi in London and the driver and I got talking about brands. I asked him what his favourite brand was and he said it was a small brand that I probably never heard of. Then...he said it was howies. I told him I had heard of it.

Then I told him I had helped start it with Clare. When I went to pay the cab fee, he wouldn't take any money. That was a moment.

I hope you sign up for this Bundle. It comes at it from all angles. I share what it takes to build a brand that gets to the heart, where all the best brands live.

Best from the far west,

David Hieatt

Co-founder.

P.S. Our Triple Brand Bundle is only available until this Friday 11.59pm GMT. 

All 3 courses for £250. Save £745. 

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