Consumer behaviors in the social shopping cart

Social Shopping
 
 

Social Shopping in 2022: Consumer Behaviors in the Social Shopping Cart

 
 
 
 

Social media is constantly redefining how we communicate, learn and connect with our communities, and now it’s redefining how we shop. As commerce migrates from physical communities to virtual ones, customer values and preferences are coming with them. By 2025 alone, social shopping is set to become a $1.2 trillion channel.

We asked 1,000 US consumers how they plan on social shopping in 2022. This data report outlines their preferences, perceptions and attitudes about social commerce.


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