Experience Stack - 💭 Composable Commerce

💭 Composable Commerce | Issue #10

By Esat from Experience Stack • Issue #10 • View online

Hey there from another issue of the Experience Stack Newsletter 👋

In the previous posts, we talked about composable architecture, MACH, and JAMstack. Today, it’s all about ‘composable commerce.’

With so much talk about composable commerce these days, you may be wondering what it is and why it’s such a big deal.

This approach stands in contrast to traditional ecommerce platforms that tend to be more rigid and less flexible.

In this issue, we’ll take a closer look at what composable commerce is and how it can benefit your business.

Composable Commerce: How It Changes Online Sales

In today’s environment, companies are rethinking their tech stack and moving away from legacy commerce platforms to stay up with the speed of rapidly changing customer behaviors and expectations.

No single vendor or software solution can provide all of the apps required to enable ecommerce experiences that satisfy today’s consumers’ expectations.

For this reason, the composable commerce movement started.

What Is Composable Commerce

Composable Commerce allows e-commerce teams to select and assemble best-of-breed commerce solutions and compose them to satisfy their unique business needs.

This approach enables businesses to rapidly respond to market changes and tailor their offerings to meet the ever-evolving needs of their customers.

Instead of using one single solution and legacy commerce solutions, composable commerce leverages modern approaches, such as JAMstack and MACH.

How Is Composable Commerce Changing Customer Experiences

As ecommerce continues to grow and evolve, so too do the expectations of customers.

They now want more personalized and engaging shopping experiences that are tailored to their specific needs.

This is where composable commerce comes in.

Composable commerce enables:

omnichannel shopping experiences
personalized experiences
flexibility and speed
responding quickly to changing customer expectations and business needs
API-first, headless architectures

You can learn more about composable commerce from these resources:

MCD 2021: Gartner - The Rise of Composable Commerce

www.youtube.com • Share

What is composable commerce all about? — Boye & Company

www.boye-co.com • Share

Rounding Up the Stack

Each week, we try to read, listen, and watch tens of blog posts (if not more than a hundred), guides, podcasts, videos, webinars, and any means of content to deliver you the best pieces from the last week.

These are the content from last week that we enjoyed reading and caught our attention:

Blog Posts

Using Personalized Content to Supercharge Conversion Rates

In this post, you’ll read through a stellar success story of Pets Deli, increasing its conversion rates by 51% with Ninetailed personalization during the last Black Friday:

Using personalized content to supercharge conversion rates | Contentful

www.contentful.com • Share

Remix vs. Next.js

In this post, you will read a comparison of these frameworks by highlighting what makes each unique and where they shine the most. If you’re new to the world of server-rendered applications, you might probably be wondering, why exactly do you need these frameworks:

Remix vs Next.js - Bejamas

bejamas.io • Share

How to Use Customer Journey Mapping to Boost Your Website’s Conversion Rates

In this post, you’ll read a discussion around customer journey mapping in detail—covering what exactly a journey map is as well as how to create and use one for your different buyer personas:

How to Use Customer Journey Mapping to Boost Your Website's Conversion Rates

www.convertflow.com • Share

The 10 Best Headless CMS You May Not Have Heard of…

From this article, you will learn: what a traditional CMS is and what a headless CMS is, when it’s beneficial to choose the latter, why it might be good to choose less popular tools, what the best headless CMS are: both industry leaders and contenders, how to pick the one that suits your business needs, etc.:

The 10 Best Headless CMS You May Not Have Heard of…

naturaily.com • Share

A Gentle Introduction to Orchestrating Intelligent Journeys with User Intent Graphs

In this article, you’ll explore a new way of looking at personalization through the lenses of a user intent graph:

A gentle introduction to creating smart journeys with User Intent Graphs | Algolia Blog

www.algolia.com • Share

BONUS 1: Convert Your Anonymous Website Visitors Into Customers

Convert Your Anonymous Website Visitors Into Customers

www.customerlabs.com • Share

BONUS 2: The 5 Building Blocks of a Successful Digital Experience Strategy

The 5 Building Blocks of a Successful Digital Experience Strategy

www.medallia.com • Share

Podcasts

CX Decoded

Connecting Customer Experience with Employee Experience

Katrina Taylor, head of the user experience and product design at Armoire, is not only laser-focused on creating digital customer experiences for visitors but also closely watches the connection between customer experience and employee experience:

CX Decoded

Data Unlocked

Making Customer Data Work Better For Your Business with Matt Greitzer, CEO at Actable

Data exists in organizations, but it’s locked away in various places and not necessarily deployed at business goals. There are technical, organizational, and practical reasons for that.

Matt Greitzer, Co-Founder of Actable, highlights that data, when collected, organized, and analyzed well, can result in useful insights that can drive great business value:

Videos and Webinars

Contentful

Trends and Tactics for Agile Personalization

Right customer, right content, right time — this is the promise of personalization. Creating experiences that are tailored to your customer’s context doesn’t have to be a pain.

Ninetailed CEO Andy Kaiser explains in this video why speed is the key to making an experience feel “like magic”, and how implementing a structured content-based personalization solution can be an excellent exercise in test-driven, agile experience creation.

Trends and Tactics for Agile Personalization

Going Headless with John

What Is A Backend For A Frontend (BFF) Architecture Pattern

Building applications using headless and MACH technologies require different architecture patterns, that go beyond just the simple direct point-to-point pattern.

So what is a backend for a frontend (BFF) architecture pattern, what does it solve, and how does it fill a design gap in headless applications.

What Is A Backend For A Frontend (BFF) Architecture Pattern

Boye & Co

The Necessary Shift from Privacy (Compliance) to Trust (Worthiness)

In this webinar, Tim shares what organizations must do in 2022 to create competitive experiences in today’s privacy-centric environment.

The Necessary Shift from Privacy to Trust

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That’s it from our side.

Hope you’ll enjoy the content presented above.

Please let us know if you have any questions, comments, or feedback. Don’t hesitate to reach out to us by replying to one of the emails or emailing directly to me via esat@experiencestack.co

And, if you think your friends or colleagues might enjoy reading this newsletter, feel free to forward it to them 🤗

Till next time 😉

Esat