Sunday Brain Food - Brain Food: Tentative Uncertainty

FS | BRAIN FOOD

No. 463 — March 13, 2022 — Read on FS

Welcome to Sunday Brain Food: a weekly newsletter full of ideas and insights that never expire.

FS

"He was the greatest conqueror the world ever knew because he was more open to learning than any other conqueror has ever been."

The Legend of Genghis Khan

TKP Podcast

"When I was a brand-new lieutenant, I asked my father, “How would I know if somebody that I worked for or worked for me was going to be a good commander in combat? ... How would you tell in peacetime?” He says, “You won’t. You won’t know because people have capabilities or coping mechanisms that in peacetime look fine, that doesn’t play well in war.” Then I asked him, “Okay, when you’re in combat, how do you know?” He said, “Some people keep asking for more information and what they’re trying to do is drive uncertainty to zero so that there’s really not a question on the right course of action because you know everything.” But you can’t do that. It’s not achievable. So they become hesitant. They become tentative, and they become focused on getting more and more information to ratchet the uncertainty out of the situation and they don’t act."

I sat down with Ret. Four-Star General Stanley McChrystal to discuss what he's learned about risk, decision-making under uncertainty, and leadership. Listen to this episode on FS (with show notes), Apple Podcasts, Spotify, watch on YouTube, or read the transcript.

Insight

“(There is a) remarkable asymmetry between the ways our mind treats information that is currently available and information we do not have. An essential design feature of the associative machine is that it represents only activated ideas. Information that is not retrieved (even unconsciously) from memory might as well not exist. System 1 excels at constructing the best possible story that incorporates ideas currently activated, but it does not (cannot) allow for information it does not have."

— Daniel Kahneman

(Pair with this Kahneman podcast).

Tiny Thought

What appears to be luck is often preparation and patience.

Mastering your circumstances starts with being ready.

(Share this Tiny Thought on Twitter)

Explore Your Curiosity

"That’s critical because what it tells us is, if you can get yourself to do it — to meditate, to volunteer, to engage with social connection — you will be happier. It’s just much easier if you have a cultural apparatus around you."

Laurie Santos

"I would like to point out the importance of chasing your own dreams. You must live with whoever you become, and those around you have to live with that. It's important to be who you want to be, and not what others want you to be.”

Nils Van der Poel

Sponsored by Brave

Brave Wallet is the first secure crypto wallet built natively in a web3 browser. No extensions required. Store, manage, and grow your portfolio, get NFT & multi-chain support. Even connect other wallets and DApps. All from the security of the best privacy browser on the market. Whether you’re new to crypto, or a seasoned pro, it’s time to ditch risky wallet extensions. Download Brave today, and click the Wallet icon to get started.

Stay safe,
— Shane

P.S. Photos of Owls.







Older messages

Brain Food: Positive Asymmetry

Sunday, March 6, 2022

FS | BRAIN FOOD No. 462 — March 6, 2022 — Read on FS Welcome to Sunday Brain Food: a weekly newsletter full of ideas and insights that never expire. FS First-principles thinking is a competitive

Brain Food: Active Patience

Sunday, February 27, 2022

FS | BRAIN FOOD No. 461 — Feb 27, 2022 — Read on FS Welcome to Sunday Brain Food: a weekly newsletter full of ideas and insights that never expire. FS Thought experiments are a classic tool used by

Brain Food: Designing Defaults

Sunday, February 20, 2022

FS | BRAIN FOOD No. 460 — Feb 20, 2022 — Read on FS Welcome to Sunday Brain Food: a weekly newsletter full of ideas and insights that never expire. FS "The passion for stretching yourself and

Brain Food: Uncommon Discipline

Sunday, February 13, 2022

FS | BRAIN FOOD No. 459 — February 13, 2022 — Read on FS Welcome to Sunday Brain Food: a weekly newsletter full of ideas and insights that never expire. FS "This question sounds easy because

Brain Food: Small Steps

Sunday, February 6, 2022

FS | BRAIN FOOD No. 458 — Feb 6, 2022 — Read on FS Welcome to Sunday Brain Food: a weekly newsletter full of ideas and insights that never expire. FS "The mind, when distracted, takes in nothing

You Might Also Like

Join Jason Lemkin and Sam Blond for Workshop Wednesday!

Tuesday, March 18, 2025

LIVE Wednesday, March 18th at 10AM To view this email as a web page, click here workshop wednesday Live TODAY Hey SaaStr Fans, SaaStr Workshop Wednesdays is back again tomorrow and we've got an

😬Weeping and gnashing of teeth

Tuesday, March 18, 2025

Our paid ads team tests a Reddit strategy View in browser Masters In Marketing In a seismic time for SEO marketing, an unlikely winner emerged last year: Reddit. And while nobody seems happy about that

🤯 Get your business up and running faster with AI

Tuesday, March 18, 2025

Discover the AI tools you should start using. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Only 3 spots!

Tuesday, March 18, 2025

Agency owners have been asking for this for a long time ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ 

$164,449 In 15 Days (His side-income SECRET)

Tuesday, March 18, 2025

5-step action-plan to build a brand-new "side-income" View in browser ClickBank Hi there, This Friday (21st March) a top ClickBank client is running an online Strategy Lab where he'll

Canadian Ecom Seller? A New Course Just for You

Tuesday, March 18, 2025

‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How independent agencies are staying ahead of the curve

Tuesday, March 18, 2025

Elevating growth amid surging demand for digital media ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

It's time to bet on emerging platforms

Tuesday, March 18, 2025

Tips to keep your brand adaptable and embrace change ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Elon vs. Sora

Tuesday, March 18, 2025

Google's Veo 2 is in the race too! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The secret to CTAs that convert

Tuesday, March 18, 2025

Your call-to-action (CTA) is the final push that turns visitors into customers. But if it's weak, unclear, or generic, you're leaving money on the table. The best CTAs don't just say “Buy