1. Home
  2. Discover
  3. News
  4. Social Media Today

How are consumers perceiving your social media ads?

Social In-Feed Advertising Research

With the unparalleled reach of social media, it's no surprise that social ad spend is projected to reach $82 billion in the U.S. alone by 2023. As media budgets flow to social platforms, Integral Ad Science (IAS) is shedding light on consumers' social media usage to better understand their receptivity to in-feed advertising.

So, how does the contextual relevance of in-feed advertisements impact consumer perception and influence purchase intent?

Here's a sneak peak of what IAS's research revealed.

Download the full research to find out how advertisers can optimize their social media ad spend through the lens of the consumer.
 
DOWNLOAD RESEARCH
Integral Ad Science (IAS) is a global leader in digital media quality. IAS makes every impression count, ensuring that ads are viewable by real people, in safe and suitable environments, activating contextual targeting, and driving supply path optimization. Our mission is to be the global benchmark for trust and transparency in digital media quality for the world’s leading brands, publishers, and platforms. We do this through data-driven technologies with actionable real-time signals and insight. Founded in 2009 and headquartered in New York, IAS works with thousands of top advertisers and premium publishers worldwide. For more information, visit integralads.com
Integral Ad Science

Want to reach 135,000+ marketing and social media executives with your own message? Contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Social Media Today. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Social Media Today is a product of Industry Dive, Inc. 1255 23rd Street NW, Suite 550 Washington DC 20037

Older messages

Future-proof Your Loyalty Strategy Now

Wednesday, March 16, 2022

How do you bridge the gap between your brand and your consumers? alt_text Truly understanding your consumer is hard. Having the right loyalty strategy is more important now than ever, but how do you

March 16 - Macy's taps Target vets to revamp private labels | Twitter tests Shops feature

Wednesday, March 16, 2022

Ferragamo names Maximilian Davis creative director; Twitter tests Shops feature; ThirdLove's founders on its re-entrance into physical retail; Getting serious about private label, Macy's hires

March 15 - Instagram Is Officially Banned in Russia | Creators Share Facebook & Instagram Live Video Tips [Infographic]

Tuesday, March 15, 2022

Can Brands Stay Safe in the Metaverse?; Ukraine War Tests Whether Marketers Can Address Crisis Meaningfully; How the Producer Economy Is Changing Influencer Marketing March​ 15,​ 2022 Sign up | Forward

THE Ultimate TikTok Guide for Marketers [Enclosed]

Tuesday, March 15, 2022

Here's everything you need to know about influencer marketing on TikTok, plus success tips and templates for partnering with creators. Here's everything you need to know about influencer

Cross-Channel Consumers Crave Customization — New Report

Tuesday, March 15, 2022

Learn how to build an actionable plan to reach today's phygital shopper. Are You Prepared for the Phygital Shopping Push? Over 85% of marketers understand that shoppers have gone hybrid, blending

You Might Also Like

⚡️ New Tesla DLC Just Dropped

Tuesday, May 7, 2024

Plus: Putting ChatGPT in your wireless earbuds is infuriating and occasionally magical. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to detect lung cancer early

Tuesday, May 7, 2024

+ pandemic past is pandemic prologue ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Rafah Strike, Pulitzer Prizes, and Peregrine Falcons

Tuesday, May 7, 2024

Facts, without motives. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

CEOs Got Raises As They Cut Workers’ Pay

Tuesday, May 7, 2024

New data show the corporate pay gap is widening — now lawmakers are proposing a crackdown. Read below to learn how the pay gap between executives and their workers is growing wider and how a CEO tax

What does divesting from Israel really mean?

Tuesday, May 7, 2024

Plus: FAA opens Boeing investigation, Israel conducts strikes on Rafah, and more. May 7, 2024 View in browser Good morning. As a potential Israeli offensive in Rafah looms and Israel tells Palestinians

The right-wing uproar about Title IX

Tuesday, May 7, 2024

For the last 50 years, Title IX has had an extraordinary impact on the nature of higher education in the United States. Passed in 1972 as an amendment to the Higher Education Act, Title IX prohibits

Numlock News: May 7, 2024 • Broods, Blades, Black Lotus

Tuesday, May 7, 2024

By Walt Hickey Supercomputing The US government's Cheyenne supercomputer auction has ended, with all 313 TB of ram and 8064 Intel processors selling for $480085 after attracting 27 bidders. The 32

☕ Soccer & scandal

Tuesday, May 7, 2024

Why Americans don't think they'll stop renting... May 07, 2024 View Online | Sign Up | Shop Morning Brew PRESENTED BY Masterworks Good morning and Happy Height Day to everyone who is 5'7

Israel Strikes Rafah, a Lost Satellite, and $75,000 to Attend a Party

Tuesday, May 7, 2024

Israel began military strikes on Rafah, Hamas' last major stronghold in Gaza, after warning civilians to evacuate. The move came hours after Hamas agreed to a ceasefire with mediators from Egypt

Highlights From The Comments On "The Origin Of Woke"

Tuesday, May 7, 2024

... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏