D2C Pulse - This could be our future🔮
👋 Morning! D2C companies constantly keep evolving by experimenting with and expanding their product offerings, sometimes even in a segment that otherwise seems to be well-served and saturated. Why?
That’s why we see product offerings like period panties (over pads), shampoo bar (over liquid), effervescent tablets (over powder) shining over the traditional offerings. More about these companies in our news section below: What’s in the news? 🗞️📈 No plummeting this growthVegan skincare brand Plum raised INR 270 cr. in a funding round led by A91 Partners, with existing backers Unilever Ventures and Faering Capital also participating. With an Annual Run Rate of over INR 225 cr., around 40% of the company’s revenue comes via offline sales (~1000 stores), 25% from its e-commerce site, and the balance from online marketplaces. In fact, the additional funding will be used to further expand Plum’s omnichannel presence. Indian ayurvedic skincare brand, The Ayurveda Co, also raised INR 2.25 cr. from investors including Wipro. Clean and ayurvedic practices are becoming beauty’s new frontier with participation from conglomerates like Estée Lauder and Puig joining the race. 💊 This could be our futureMillennials are aging and are trying to conceive something cooler than Chavanprash for their gut health: from kombucha, sparkling Apple Cider Vinegar to pro/prebiotic drinks and kefir water. Brands, with their slick boxes, poppy designs, and innovative formats are holding the consumer attention when it comes to taking care of their health:
👩🎤 Celebrity Brands:
⏲️ Other Quickies
Brands that caught our eye! 🧿👯 Twinnin and winninBonOrganik sells clothing ‘for relationships’, from Mom-Daughter, Dad-Son, Siblings, to Friends. Could be matching T-shirts or squad goals. So next time you want to zag with your squad while the others zig, add a dash of style by dressing similar with BonOrganik. 🍫 Power of a beanWe like to satiate our after-meal cravings by resorting to chocolates to give our meals that extra allure. Such is the power of that elusive little red bean! Ambriona, the home-grown chocolate brand not only gives options around chocolate flavours like most brands but niche distinctive offerings like vegan, gluten-free, varying cocoa content ranging from 45% to 99%., no added sugar, less sugar, rich in antioxidants & dietary fibre, etc. Trend of the week: What’s in the name?Recently, Goodmylk (plant-based milk brand) changed its name to One Good as it plans to offer all kinds of plant-based products affordable and accessible. This made us recall many recent name/logo changes of consumer brands, as they change/broaden their customer positioning. PS: Check out an awesome article on why to re-brand? Reads & Recommendations 🤓
That’s all for this week! Stay tuned for more insights about the D2C start-ups in India. If you liked this post from GlobalBees D2C Pulse, why not share it? |
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