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The future of data-driven marketing in a post-cookies world

 
 
 
 
 

New Approaches to Marketing Data and Analytics

 

For the past few years, the data landscape has faced significant upheaval, whether due to pressure from regulators or tech policy changes like Google's decision to wind down third-party cookies. To address these challenges, marketers are experimenting with new ways to engage consumers effectively while navigating privacy concerns.

In this Trendline, discover the innovative ways that brand leaders are navigating this space, with insights such as:

  • How Hot Pockets joined Gen Z gamer culture through Twitch Bits
  • How PepsiCo is harnessing data to help retailers increase sales
  • How Mars measures the emotional impact of video ads using AI
 
 
 

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[Ebook] The Ultimate Guide to SMS Marketing

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Your customers want SMS. Podium company logo PODIUM The Ultimate Guide to SMS Marketing Your customers want SMS. Did you know that 95% of text messages are opened within 3 minutes? Or that consumers

[eBook] Modernize your contact center through augmentation

Tuesday, March 29, 2022

Learn how retailers can create better customer experiences Deliver the total retail customer engagement experience with twilio Hi Reader, Many retailers today continue to run on legacy, first-

March 28 - Instagram Tests Full-Screen Posts, Stories and Reels in the Main Feed | TikTok Launches Search Ads for Selected Partners

Monday, March 28, 2022

Meta Announces New Crackdown on Misleading 'Watchbait' Video Titles and Descriptions; New Data Transfer Agreement Will Ensure That Facebook and Instagram Remain Operational in Europe; Essential

Weekender: Instagram Launches Algorithm-Free Feed Sorting Options to All Users

Saturday, March 26, 2022

March​ 26,​ 2022 Sign up | Forward Podium BROUGHT TO YOU BY — Podium Reviews are the new word of mouth Does your online presence truly represent your business? If not, it's time to change that.

March 25 - Twitter Tests New Spaces Analytics with Some Hosts

Friday, March 25, 2022

EU Grants Provisional Approval for New, Broad-Reaching 'Digital Markets Act'; Twitter Announces Exclusive Watch Parties for New Halo TV Series, Leaning into Gaming Culture; MGM Resorts Provides

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