Shopify Dispatch

Issue #340 - March 30th, 2022

Link in bio, but make it shoppable: Meet Linkpop, Shopify's newest offering for creators

Shopify's released a tool to create a list of links called Linkpop. Intended to be shared in social media profiles, the built-in connection to a Shopify store could make it easier to start selling on those platforms.

Get to know and engage with your audience with customer segmentation

Melissa Spadafora gives details of Shopify's new customer list along with some examples. It's a great improvement in power over the previous customer list, I just worry that it'll be too complex for most merchants without a lot of training and reeducation.

(I had a similar idea for searching and filtering in Repeat Customer Insights but instead opted for a simpler, more well-understood set of checkboxes and dropdowns. Simple beats clever)

Segment your customers automatically

Segmenting your customers has always been touted as a powerful marketing tool but many stores avoid it because it can be time-consuming.

Repeat Customer Insights will automatically segment your entire customer base for you based on the valuable data Shopify has already collected. Ranging from 5 to 30 to over 125+ different segmenting models, you can pick how much power you want to harness.

My articles this week

Noticing changes in behavior over time

Should you design a loyalty program around 5 orders or 10 orders?

Taking data snapshots to make the future brighter

Are holiday customers dormant or gone?

Eric Davis

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