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7 April, 2022

Webinar

Are you tracking the right email marketing KPIs?

Tracking the right key performance indicators (KPIs) will help you work smarter, not harder.

With major shifts in the privacy landscape, the meaning of many traditional email marketing metrics has changed. So—what matters now?

Next Thursday, we’re bringing on email experts Chad S. White (Oracle Marketing Consulting), Dan Oshinsky (Inbox Collective), and Bree Rostic (HubSpot) to discuss just that.

Join us next week on April 14th—and learn which email KPIs you should be tracking.

Kimberly Huang
Content Marketing Specialist

Emojis in subject lines: or ? Learn the how, when, and where of using emojis, with considerations along the way.
Looking for more inbox credibility? Think Brand Indicators for Message Identification (BIMI). Get the low down on BIMI, and why you should get on board.
Take a look inside the mind of our SVP of marketing and see what she monitors on a regular basis to measure the true value of email marketing here at Litmus.
Calling all marketing, sales, and customer teams Drift is hosting FLASH next Wednesday, a virtual event centered around hyper-personalized experiences that grow revenue.

My reading list

Really enjoyed this read from Lawrence Yeo on the time trap of productivity.
Andrew Donovan makes the case for newsletters, and why your business should be sending them.
If you’re looking for abandoned cart inspo, check out this thread from Ami Williamson.

It be like that sometimes

@CorpNatalie on twitter: Visual representation of how my brain works: notification of 29,739 unread emails

Hi there! It’s Kim

I’m a digital marketer turned email marketer, which led me to what I do now: content, social, and other cool projects (like this!) at Litmus.

Confession: Turns out, I’m not far from @CorpNatalie’s inbox—I’m at a striking 23,416 unread. Any other email geeks dare to share theirs?

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right key performance indicators Kimberly HuangContent Marketing Specialist right email marketing KPIs Oracle Marketing Consulting Chad S White latest email resources best email content

Email metrics you should be tracking, emojis in subject lines (👍 or 👎?), and more

Are you tracking the right email marketing KPIs?

My reading list

It be like that sometimes

Hi there! It’s Kim

Key phrases

Older messages

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