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10 March, 2022

The preview text hack highlighted in the email code.

Blog

Updated: Preview Text Hack

A few weeks ago, a handful of email geeks noticed our preview text hack was acting funky in a few specific email clients.

So—my teammate Carin Slater looked into it and provided some alternative solutions (one being from Mark Robbins).

Check them out here. Big thanks to the email geeks that pointed it out!

Kimberly Huang (she/her/hers)
Content Marketing Specialist

Pop quiz:
How many seconds on average do people spend reading email?

10.0
10.4
13.4

Scroll to the bottom for the answer.

If we've learned anything over the past few years, it’s the importance of being human—in and out of the workplace. Here are 3 key components to showing your human side and championing your team.
Words hold great power, and call-to-actions (CTAs) are no exception to that. Here are some easy tweaks you can make to your CTA copy to boost their overall effectiveness.
What secrets can your Email Analytics tracking code tell you about your audience? Join us next Wednesday for a deep dive on Litmus Email Analytics.

This week’s reading nook

11 email experts shared their biggest lessons from 2021 and how they’ll be using their learnings to inform their email program moving forward.
We’re all familiar with Gmail (and I’m sure its imperfections, too). I found this case study a compelling read about the UX of this oh-so popular webmail client.
Smashing Magazine launched a campaign where all proceeds from their Ethical Design Handbook ebook will be donated to support Ukraine. Learn more here.

Otter you glad you got this email?

@HancockNiki on Twitter: If students thoroughly read my online syllabus, they'll find an easter egg to send a picture of an otter for extra credit. I forget that I've done this until I start receiving emails titled 'otter lol.'

Hello! Kim here

In a past life, I was an email marketer. But in the present, I work on content, social, and other cool projects (like this!) at Litmus. As for my future? Not sure, but think I’ll be finishing up Braiding Sweetgrass by Robin Wall Kimmerer this weekend.

As for your future: Could it be with Litmus? Check out our vacant roles.

Answer: It’s A! According to our latest State of Email Engagement report, the average time spent reading an email is 10 seconds.

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Tips for better call-to-actions, how to be your team’s champion, and more

Updated: Preview Text Hack

This week’s reading nook

Otter you glad you got this email?

Hello! Kim here

Older messages

Take your personalization up a notch, our favorite emails in February, and email + omnichannel marketing

Creating calls-to-action that convert, when-where-how of countdown timers, and more

Gmail prefetching, most popular email clients, design trends and more

Your guide to personalization, top marketing trends, Gmail prefetching, and more

Email design predictions, 50+ live email examples, our favorite emails in January, and more

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