Ahrefs - Ahrefs' Weekly Digest #80

Let’s get on to the newsletter. As always, click through to read each post. Or if you’re busy, read the tl;dr below each link.

✍️ New on our blog

1. Why are you pursuing a career in marketing?
2. What makes you interested in this role?
3. What are your responsibilities in your current role?
4. Why are you looking to make a change?
5. What’s your most significant career achievement?
6. How do you work best?
7. What are your strongest skills?
8. What are your weaknesses?
9. What resources do you use to develop your marketing skills?
10. What marketing book have you read recently?
11. What marketing campaign did you recently like and why?
12. What marketing tools can you use well?
13. Tell me about a difficult problem that you had to solve recently. What did you do?
14. Tell me about a failed campaign that you worked on. What did you learn from it?
15. Tell me about a successful campaign that you worked on. What was your contribution?
16. How do you measure a campaign’s success?
17. Who do you think is our target market?
18. How do you manage the launch of a new product?
19. What new marketing tactic have you tried recently? Why did you choose it, and what did you learn?
20. What are your salary expectations?
21. Do you have any questions?

1. Discover and prioritize your SEO opportunities
2. Set up an SEO objective 
3. Outline the process to achieve the objective using the SEO goals pyramid
4. Write or rewrite your content
5. Acquire and build backlinks
6. Monitor the results
7. Evaluate the campaign

1. Find the right keywords by doing keyword research
2. Analyze and match search intent
3. Prioritize according to “business potential”
4. Craft valuable product-led content by making sure it’s authoritative and in-depth
5. Update content as your product evolves
6. Build an owned audience through email opt-ins

1. Genuine experts are inundated with requests for roundups, which means they have to pick and choose which ones to contribute, making it harder for publishers to get quotes.
2. The format rarely aligns with search intent.
3. Experts rarely link to roundups they’re featured in, which defeats the purpose since many SEOs create roundups for links.
4. Experts rarely share roundups they’re featured in.

• Backlinks
• Freshness
• Keyword mentions
• User experience
• Topical authority

1. Gather a list of crawlable URLs using Ahrefs’ Site Audit (free in Ahrefs Webmaster Tools)
2. Find all the URLs with hits using analytics tools like Google Analytics and Google Search Console
3. Cross-reference crawlable URLs (from Site Audit) and URLs with hits (from GA and GSC)

1. Learn SEO fundamentals – Understand how search engines work and the four main facets of SEO (keyword research, on-page SEO, link building, and technical SEO)
2. Put your knowledge to practice by creating and optimizing a website
3. Become a t-shaped SEO – Have a broad knowledge of all things SEO but excel in one particular area
4. Keep your finger on the pulse – Attend SEO conferences, listen to podcasts, watch videos, read articles, etc
5. Teach others what you know (optional)

1. Four Ps of marketing – Product, price, place, and promotion
2. Seven and eight Ps of marketing – Product, price, place, promotion, people, process, physical evidence, and performance
3. Seven Cs of marketing – Corporation, commodity, communication, channel, cost, consumer, and circumstances
4. Four Cs of marketing – Consumer, cost, convenience, and communication

📹 New on YouTube

1. Scarcity – Information about a topic that is scarce
2. Audience amplification – A pool of people interested in the topic and how you can reach them
3. Speed of delivery – How fast you can publish and amplify the content

1. We’ve beefed up Overview 2.0.
2. We’ve launched our new Site Structure feature.
3. We’ve launched Paid keywords 2.0.
4. We’ve added Ads Position History to Keywords Explorer.
5. We’ve refined our search volume numbers, added new keywords to our database, and more.
6. We’ve added new filters to the Mentions alerts.
7. We’ve finally publicly launched our WordPress SEO plugin!