D2C Pulse - Mad Dogs and Englishmen 🐶
Hello 👋 ! Hope you made good use of your weekend and are all charged up for the 3-day work week 😂 We apologize to subscribers who received our last newsletter twice due to some tech glitch at Substack’s end. We didn’t intend to spam your inbox more than we already do. Over the weekend, we came across an interesting take on advertising, especially relevant for brands focusing on millennials and the Gen Z:
We agree, everyone wants to talk about how woke they are. Let’s now jump to the D2C updates in India. What’s in the news? 🗞️🚀 India’s super-app is liveTata Neu (Think of a digital mall - A place where you can buy anything you want, make payments, entertain and educate yourself), India’s counterpart to China’s WeChat (🤔) is finally live. With Tata being the title sponsor of the IPL 2022, Neu has already received much traction, reaching 1 mn+ downloads already on the Play Store. For Tata Neu, Tata Digital had acquired several companies, including 1mg, BigBasket, CureFit, etc. We can only wait and watch how Neu competes with highly specialized apps catering to very specific verticals e.g. Amazon/Flipkart for e-comm, Zomato/Swiggy for food delivery, GPay/PayTM for payments.
🌸Showering Phool with moneyAlia-Bhatt backed Phool.co raised USD 8 mn in funding (INR 60 cr.) from Sixth Sense Ventures, with existing investors also participating in the round. India’s first biomaterial brand Phool, focuses on under-penetrated home fragrances industry. Phool uses floral waste collected from dumped temple waste in rivers, to make free luxury incense products. It is now working on leather made from flowers.
Want to explore the scope of business in Circular Economy. Read this article. 🥂Make a clink to Jimmy’s successJimmy’s Cocktails, offering ready-to-drink cocktail mixers, raised USD 1.8 mn (INR 14 cr.) in a funding round led by Roots Ventures, and others including Shiprocket’s Vishesh Khurana & Mamaearth’s Varun Alagh. The startup plans to use the funding to expand via an omnichannel approach, including on-premise, QSR touchpoints. Jimmy has already cracked the quick delivery with Zepto and Blinkit.
PS: Did you check out Bira’s new limited collection of beers meant for desi taste buds? 👩🎤 Celebrity brands
🍪 D2C Bites
Brands that caught our eye! 🧿🍝 Mamma Mia….They’re not jokingWickedGud (same brand mentioned twice the newsletter?) un-junks pasta by making the raw pasta from natural ingredients like Chickpea, Lentils, Buckwheat etc. The pasta is claimed to be gluten-free, vegan and high in protein fibre. Pasta has just been made healthy! 🐪 Gateway to the Indian DecorLalHaveli is a handicraft company bringing the best of Rajasthani decor products made by expert craftspersons in Villages of India. Check out their lamps, Chowki, trays etc. Awesome stuff! Trend: Personal care appliances 🪒The increasing influence of beauty industry trends on millennials to maintain their overall appearance is driving the expansion of Personal Care Appliances Market in India. It was valued at over USD 20 bn in 2020 and is anticipated to register a CAGR of more than 5.5% between 2021 and 2027. Personal care appliances include electric devices used for grooming, beautification and personal hygiene such as hair dryer, hair straightener, hair styler, trimmer, power shaver, epilator, massagers and powered toothbrush. Here’re few Indian D2C brands leading this category: Reads & Recommendations 🤓
That’s all for this week! Hope your up-coming long weekend plans are ready! Really looking forward to this 3 day work week (did we mention that twice too?). Also, Happy National Pet Day! Here’s our pet, yawning on a Monday Morning… Stay tuned for more insights about the D2C ecosystem in India. Liked this week’s issue? Share some love. Click the ❤️ below. If you liked this post from GlobalBees D2C Pulse, why not share it? |
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