Does Word Count Impact the Performance of your Posts?

When I first got started in marketing, people told me that I needed to write 2300-word articles if I wanted to rank on page 1.

For certain industries and topics though, I don’t think people want to read that many words. Just think of someone searching for “how to tie a tie” on Google. Would you want to read 2000 words? Or even 1000?

Probably not. You’d rather just see a few images or a video that teaches you how to tie a tie.

So I thought it would be fun to see the word count length for the best-performing articles for each industry.

Here's how long your content needs to be to do well.

Cheers,

Neil Patel