Social Media Today - What do shoppers really want in 2022?

It’s the retail question for the ages: what do shoppers really want?

Our new report, Balancing Trust, Data Collection and Privacy, features the research behind this year’s Retail Personalization Index. We surveyed 5,000 consumers and 260 retail marketers and found that there’s a huge gap between what consumers want and how brands think they’re delivering on those expectations. 

Now is the time for retailers to understand their customers’ preferences and deliver a consistent experience no matter when and where they choose to shop.

Download the research to learn more about:

• Consumer and retailer perceptions on personalization
• New data privacy approaches
• How to meet customers at every moment in the purchasing cycle

One World Trade Center, Suite 49A

New York, NY 10007

©2022 Sailthru. All rights reserved.