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Hi Reader, here's what you need to know for April 21st in 3:15 minutes.

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Today's big stories

Procter & Gamble reported better-than-expected results
Our analyst has found one strategy that helps you buy crypto for less – Read Now
European car sales fell for the ninth month in a row

Man Of The Hour

What’s Going On Here?

Procter & Gamble (P&G) reported better-than-expected quarterly results on Wednesday, after a few of its signature heroes showed just how well they scrub up.

What Does This Mean?

Shoppers might've been under the weather last quarter, but P&G was fighting fit. The company’s cold and flu products flew off the shelves, which helped its healthcare segment – home to brands like Oral-B and Vicks – make 13% more in sales last quarter than the same time last year. And sales in P&G’s fabric and homecare segment – the firm’s biggest – were up 7% too, after folk stocked up on cleaning products like Tide detergent and Mr Clean during an Omicron spike.

Altogether, P&G’s organic sales – which strip out the impact of currency swings and acquisitions – were 10% higher last quarter than the same time last year, marking the company’s biggest quarterly gain in 20 years. P&G upped its full-year revenue growth outlook too, and investors sent its shares up after the news.

Why Should I Care?

For markets: P&G, no matter what.
There’s another reason investors are keen on P&G: as a consumer staples company, it can raise prices without losing customers – a handy tool when costs are on the rise. Case in point: P&G increased its average product price by 5% last quarter, yet still sold 3% more. That “pricing power” could be why an index tracking some of America’s biggest consumer staples companies has outperformed the US market by 10% this year. And what’s more, research shows the sector has outperformed the wider market by 15-20% during uncertain economic times over the last 20 years (tweet this).

Zooming out: There’s money in yogurt.
P&G isn’t the only consumer staples company raking it in: Danone reported on Wednesday that last quarter’s sales were up 7% versus the same time last year – its fastest sales growth since 2014. The French firm said its price hikes drove the boost, along with strong demand for essentials like baby products and bottled water.

You might also like: How to value P&G’s business.

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Analyst Take

How To Pay Less For Your Crypto

By Jonathan Hobbs, Analyst

What’s Going On Here?

If you’re investing in crypto, you’ve probably had mixed emotions this year.

Prices have ranged up and down from week to week, and that’s after a big drop back in January.

But that’s exactly why it might be a good time to start building positions in your favorite crypto investments.

And while dollar-cost averaging is one way to do that, there’s another way that could get you in at even lower prices.

So that’s today’s Insight: how you can accumulate crypto at bargain prices.

Read or listen to the Insight here

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