D2C Pulse - 📲 Tinder for mom & dad?
👋 Hello! Welcome to mid-week D2C Pulse: A bite-sized newsletter where we cover: 🌎 Exciting products from e-commerce markets of the world 🗞 Developments in online marketplaces globally 📊 Fun facts about the D2C ecosystem 🌎 Going Global: Middle East🏜️Outside of the West, though less mature, e-commerce is growing rapidly in the MENA region. With GMV of USD 30 bn and the number of marketplace sellers growing by over 50% YoY, Middle East E-comm is poised to reach USD 48.6 bn in 2022. As consumers continue to adopt online retail channels, E-comm now contributes more than 12% of the UAE’s total retail. Saudi Arabia is a particularly interesting market with 55% of the population being upper-middle-class- that is able to pay a premium for premium services and has a strong appetite for newness, increasing the relevance of e-commerce. Saudi is driving a USD 8 bn e-commerce market with a population of approx 35 mn. Let’s look at some women-run brands with powerful ethos, in the UAE (that ranks 11th globally in the World Bank’s annual ease of doing business rankings) 🐽 Remember to Exhale, Remember to ExistT-shirts printed with Text can say a lot about a person. While Indian brands like Bewakoof focus on imprinting funny quotes & movie dialogues, Exhale uses T-shirts as tools to break stigmas about mental health and motivate people in the most basic way. Here’s one awe-piring quote from the brand: “Wherever we go, we take ourselves with it”. 📲 Tinder for mommies & daddies?Social network app Play:Date (more for expats), promotes social activities for children by providing a platform to discover and connect with other families. Until last year, the company had a community of 3,500 families and over 64,000 swipes. 💊 Party-smart as a concept, not the pillDrink Dry Store is Middle East’s first premium non-alcoholic drinks marketplace with non-alcoholic options available in every spirit (wine, beer, cocktails etc.) that look and taste like their alcoholic counterparts. 🛍️ Fanny pack for momsSometimes the excitement of a new baby leaves parents with little or no plans for postpartum. Mama care makes life easier for the new moms with all the postpartum products under one roof, with offerings like ‘The Birthing Box’ aka hospital essentials, ‘The BFF Box’ (breastfeeding), ‘The V Box’ & ‘The C Box’. ❓Quiz ‘o’Clock
🗞️ Global Updates
📊 Graph-iti Of The DayRetro is coming back: Retro home decor, Retro apparel, Retro games, Retro kitchen. While the trend is more prominent in the US, we all know, it will soon manifest itself in India too - Scouters, business opportunity alert! Help us grow!If you like this newsletter and want to help it grow, please share it with your colleagues, followers, and friends. That’s all for today! We hope you enjoyed this mid-week treat. If you liked it, give us a ❤️ below! Also, if there is any specific country you want us to cover next week, do let us know in the comments section. PS: Quiz Answers:
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Mad Dogs and Englishmen 🐶
Monday, April 11, 2022
India's super-app, Healthy Pasta, Make your marketing copy better!
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We cover Asia's youngest consumer market: Vietnam!
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Caffeine fix, Marketing Basics & D2C Pulse's half-century!
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