Messages
9/3/2024
16 : 14
14 hacks to boost your email CTR
What's more important in email marketing: Your open rate (OR) or your click-through rate (CTR)? If people aren't opening your emails, they won't see your messages... But sky-high open rates
8/31/2024
13 : 34
How to build backlinks
One thing we've noticed with AI-driven search experiences is that backlinks play a key role. They signal to search engines that other people find your content helpful, and this kind of validation
8/29/2024
14 : 4
SearchGPT: How to get ready
ChatGPT just announced its own search engine, SearchGPT. It's currently in beta and only very few people have access to it. But that doesn't mean you can ignore it. This technology is going to
8/28/2024
13 : 34
Time is running out
I've had a chance to look at several presentations for our upcoming Future of Marketing Summit on September 24-26. And I'm telling you: You don't want to miss out. If you haven't
8/27/2024
13 : 34
How to make big SEO gains with low search volume keywords
This SEO strategy can drive impressive results: Focus on low-hanging fruit. It means you should optimize for easy-to-rank keywords that can deliver quick wins – even if your business is new or in a
8/22/2024
17 : 34
SEO for the underdogs
Did you know that according to Forbes, 67% of Gen Z use Instagram as a search tool? It's just one of several channels that are encroaching on Google's dominance in the SEO world. And while
8/21/2024
13 : 34
A simple strategy to boost your SEO ranking fast
Most marketers think that if they want to rank higher on Google, they need to keep putting out fresh content. I'm not saying that's a bad strategy... but there's another way that can lead
8/20/2024
13 : 24
A guide to long-tail keywords
Incorporating long-tail keywords into your content strategy can provide more valuable, sustainable organic traffic. And if you're running paid ads, using long-tail keywords will help keep your
8/20/2024
3 : 14
This is why I love events
In my 20 years of doing marketing, no other source has given me as many useful hacks as this. I'm talking about attending marketing conferences. As a conference speaker myself, I can assure you
8/20/2024
2 : 54
Search Engine Optimization isn’t cutting it anymore
SEO isn't just about Google anymore. Your audiences are using multiple platforms every day... including to search. Make sure your brand shows up when they do – attend my next webinar on Tuesday,
8/20/2024
2 : 24
Google trial: Implications for marketers
The outcome from Google's antitrust trial could reshape the entire online marketing ecosystem. As a marketer or business owner, you need to understand what's happening and how it will affect
8/20/2024
2 : 12
Boost your online visibility with Search Everywhere Optimization
SEO isn't just about Google anymore. Your audiences are using multiple platforms every day... including to search. Make sure your brand shows up when they do – attend my next webinar on Tuesday,
8/13/2024
12 : 4
New Ubersuggest Update: Get Better Traffic Insights on Your Competitors
With Ubersuggest, over the years, we have mainly focused on providing you with SEO data. From traffic insights to keyword and content ideas to even showing you the errors you need to fix to increase
8/8/2024
14 : 14
Beyond basic CRO strategies
I'm excited to share the findings of our analysis of 3000 landing pages with you in my upcoming webinar on August 13. Along with core CRO strategies, my team and I will show you some cool
8/7/2024
14 : 24
SEO is a details game
Right now, lots of businesses are struggling with their SEO. They're not ranking well. Not getting enough traffic from Google. They're aiming for the wrong keywords that don't convert. You
8/7/2024
14 : 14
SEO is a details game
Right now, lots of businesses are struggling with their SEO. They're not ranking well. Not getting enough traffic from Google. They're aiming for the wrong keywords that don't convert. You
8/6/2024
14 : 24
SEO for Category Pages: 12 Proven Ways to Optimize
We all have category pages. Whether it is for products you are selling… or for your blog content. Category pages are a good way to generate more search traffic. But if you leverage them poorly, it can
8/1/2024
15 : 44
Lessons learned from analyzing 3,000 landing pages
Are you having trouble converting your website traffic into revenue? Join my next webinar to learn the most effective strategies for turning browsers into buyers. Tune in at 8 am PDT on Tuesday, August
7/31/2024
11 : 34
Ideal social platforms to target each age group
Different generations tend to favor different social media channels. But one channel will give you a broad reach across all age groups – and genders. What is it? Check out these charts from Pew
7/30/2024
12 : 4
How to Prepare for SearchGPT
OpenAI, which owns ChatGPT, is releasing a search engine. It's called SearchGPT. It will compete with Google, and just like how you optimize for ranking on Google, you will want to optimize for