Avinash Kaushik

2/18/2021
9 : 54

TMAI #247: 💰 Your Outcome Metric is Profit, not Revenue!

Focusing on our favorite metric, Revenue, can lead you to sub-optimal decisions. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The Marketing
1/15/2021
2 : 27

TMAI #242:  🚀 2021 To-Do List:  Kick it up a notch!

Break from the local maxima resolutions, let's solve for a global maxima! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The Marketing <
12/4/2020
9 : 34

TMAI #237: 💡 Hiring 101: Hierarchy of Analytical Needs

The most critical aspect of a giving data a voice? Hiring right. Are you? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The Marketing < >
10/29/2020
9 : 4

👉 TMAI #232: Attribution is not Incrementality.

How good is your team at solving for marketing's holy grail? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The Marketing < >
9/25/2020
8 : 54

TMAI #227: Die Executive Summaries, Die.

Are you losing control of your story as soon as you start? Yes, and it's a simple mistake. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌
8/21/2020
9 : 9

TMAI #223: Data Viz Quality Assessment Algorithm

Discover the key dimensions to assess the effectiveness of your data visualization. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The Marketing
7/24/2020
9 : 4

💎 TMAI #219: Social Media 2020: Accept. Adapt. Win.

How smart is your SM Marketing strategy? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The Marketing < > Analytics Intersect, by Avinash
7/17/2020
15 : 56

TMAI #218: An Experiment in Content Monetization.

Join me on a new exciting adventure, and earn good karma! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ The Marketing < > Analytics
7/10/2020
9 : 6

TMAI #217: Stop Collecting Data and Do This.

Solve for your Analytics Soul: Balance DC | DR | DA. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ [Web Version] This might seem like a crazy
7/3/2020
8 : 7

TMAI # 157: Well done! Compared to what?

You are working your heart out and sending data into the organization like there is no tomorrow. And yet, your imposter syndrome is rearing its ugly h Web Version Like Tweet in The Marketing Analytics
6/25/2020
8 : 36

TMAI #216: "Defund The Police."

A silver lining in the recent Black Lives Matter protests, (here's our family), is that there has been an incredible collection of fast action in corp Web Version Like Tweet in The Marketing
6/19/2020
8 : 26

TMAI #215: Dispatches from Spamlandia.

No less an authority than the Wall Street Journal declared email dead on October 12, 2009... It is fair to say that Ms. Vascellaro is probably surpri Web Version Like Tweet in The Marketing Analytics
6/12/2020
8 : 16

TMAI #214: Leadership: Always be Learning & Teaching.

My son returns from school and I ask him: How were the results of your math final? He replies: I got 100 out of 100. I pause. He rushes to add: And Web Version Like Tweet in The Marketing Analytics
6/5/2020
8 : 6

TMAI #213: Investing in Understanding the Moment.

My heart is heavy with the events of the United States. I was working on a piece about leadership (the type that I practice, and one dimension of it Web Version Like Tweet in The Marketing Analytics
5/29/2020
8 : 36

TMAI #212: Why don't you send spam?

Have you ever thought about why your company does not send email spam? Ok, based on the number of unsolicited emails I get that don't provide an "uns Web Version Like Tweet in The Marketing
5/22/2020
8 : 26

TMAI #211: Anxiety, Joy and Zen.

I can be fastidiously picky in certain instances. The phrase OCD would be apt. I probably tried 20 keyboards before I settled on my Kinesis Advantag Web Version Like Tweet in The Marketing Analytics
5/15/2020
8 : 26

TMAI #210: Be Indispensable: Obsess About Analytics Outcomes.

If the Analytics Evangelists of the world, and I, are remotely impactful then you are likely spending more money on your Analytics program. You've hi Web Version Like Tweet in The Marketing
5/8/2020
8 : 16

TMAI #209: Never let a crisis go to waste.

A lot of our peers, journalists, opinion formers, are saying that life will never be the same again post CV-19. There are loads of articles, podcasts Web Version Like Tweet in The Marketing Analytics
5/1/2020
8 : 6

TMAI #208: Books: It's the think, not the ink.

People often ask me to recommend books. That's probably true for you as well. (Email me back with the one book, besides a religious text, that had t Web Version Like Tweet in The Marketing
4/24/2020
8 : 26

TMAI #207: Linkapalooza | Let's stretch our minds!

While you are working from home (I hope, and staying safe), enjoy this collection of delightful distractions to invest in mind-expansion. Let's start Web Version Like Tweet in The Marketing