Messages
7/6/2023
10 : 24
Pride In Being American Lowest Ever, AI May Spark A New Religion and the Cost of a Human Head | Non-Obvious Insights #377
The most interesting and non-obvious stories of the week. Dear Newsletterest, During a week when several countries celebrate their independence days (congrats America, Canada, Rwanda, Somali, Hong Kong
6/29/2023
10 : 24
Hackers Discover Tesla's "Elon Mode," Student Eats $120k Banana and Nokia Reinvents the Mobile | Non-Obvious Insights #376
The most interesting and non-obvious stories of the week. Dear Newsletterest, Should a banana duct taped to a wall be considered art work $120k? What about the kid who ate it? How is "review
6/22/2023
10 : 27
Nonsense AI Apps, Meta Pushes VR Content To 10 Year Olds and Nonprofit Donations Plummet | Non-Obvious Insights #375
The most interesting and non-obvious stories of the week. Dear Newsletterest, Earlier this week I was in DC speaking to a group of association executives who collectively touch many different
6/20/2023
6 : 44
The Poison Book Project, Times New Bastard and the Future of Sound | Non-Obvious Insights #374
The most interesting and non-obvious stories of the week. Dear Newsletterest, How might augmented reality headsets transform everything from entertainment to advertising? What if old books manufactured
6/12/2023
2 : 44
Why Subtitles Are So Popular, the Couch That Folds and Japan's Earthquake Vending Machines
The most interesting and non-obvious stories of the week. Dear Newsletterest, Do you turn on the subtitles when you watch TV? Why are more cities appointing "night mayors" to create after
6/1/2023
10 : 26
Vegas Casinos Fix the Odds, Adding Humanity to Gig Work and My Big Publishing Announcement | Non-Obvious Insights #372
The most interesting and non-obvious stories of the week. Dear Newsletterest, My big announcement this week was that I finally launched my comprehensive new course on publishing and book marketing
5/25/2023
10 : 24
Life Saving Radio, the "Motel Patels" and Why Americans Think They Are Better Than They Are | Non-Obvious Insights #371
The most interesting and non-obvious stories of the week. Dear Newsletterest, Can hard rock music improve surgical performance from doctors and medical outcomes for patients? Why are a new generation
5/18/2023
10 : 25
The Boot Girls, How AI Will Save Education and Why Spoilers Aren't As Bad As You Think | Non-Obvious Insights #370
The most interesting and non-obvious stories of the week. Dear Newsletterest, This evening I'll be heading to a wonderful event celebrating voices who are speaking out for the 5th Annual National
5/12/2023
7 : 16
A $400 Million Gold Coffin, Spotify's Big Mistake and Guilt Tipping the Automated Self Checkout | Non-Obvious Insights #369
The most interesting and non-obvious stories of the week. Dear Newsletterest, Do you give a tip to the automated self-checkout kiosk? What happens to the thousands of stolen artifacts that are
5/4/2023
10 : 24
Revenge Partying, Pointless Luxury, Streaming Undies and the Writer's Strike | Non-Obvious Insights #368
The most interesting and non-obvious stories of the week. Dear Newsletterest, This week started with some good news, as I learned The Future Normal was Shortlisted for the 2023 Hoffer Grand Prize.
4/27/2023
10 : 34
The Coachtopia Movement, ADHD Web Browsers, Supermodel Metahumans and IKEA Allows Customers Pay With Time | Non-Obvious Insights #367
The most interesting and non-obvious stories of the week. Dear Newsletterest, What happens when artists start embracing the fake AI-generated creations using their likeness? Can the self-declared
4/20/2023
10 : 24
Immortal Animals, the Overemployed, One-Click Lawsuits and the Savvy Women Who Inspire Me | Non-Obvious Insights #366
The most interesting and non-obvious stories of the week. Dear Newsletterest, Who are the non-obvious business heroes that inspire me? Can a platform really get you paid by using AI to search the
4/19/2023
6 : 55
Polaroid's Blue Film, Why the American Smile Is A Lie and the Year of Women Over 50 | Non-Obvious Insights #365
The most interesting and non-obvious stories of the week. Dear Newsletterest, This is the 365th edition of this newsletter so I thought I'd celebrate by sharing a reminder that you can always read
4/6/2023
10 : 24
The Demise of April Fool's Day, Italy Bans English and a Journey Inside a Brazilian Favela | Non-Obvious Insights #364
The most interesting and non-obvious stories of the week. Dear Newsletterest, One of the messages I have been sharing over the past few weeks in interviews about The Future Normal is just how much
3/30/2023
10 : 24
Mammoth Meatballs, Doggie Dim Sum, Powdered Beer and Ed Sheeran's Marketing Techniques | Non-Obvious Insights #363
The most interesting and non-obvious stories of the week. Dear Newsletterest, There is a tour in Patagonia where you can sail on a boat alongside glaciers, and then there's one where you can spend
3/16/2023
14 : 55
The Fish of the Future, Rise of the DINKS and the Non-Obvious Party Photo Gallery | Non-Obvious Insights #362
The most interesting and non-obvious stories of the week. Dear Newsletterest, What a week! After more than a dozen appearances to promote The Future Normal at SXSW, including getting Beyond Diversity
3/9/2023
10 : 25
The Future Normal Launches, Mullet-Only Salons, Body Doubling and Why Kids Hate Music Classes | Non-Obvious Insights #361
The most interesting and non-obvious stories of the week. Dear Newsletterest, It's launch week for The Future Normal! Today I'm headed to SXSW for a full four days of events and earlier this
3/2/2023
11 : 24
The Most Important Job You Don't Know, Why "Deinfluencers" Matter and the End of the English Major | Non-Obvious Insights #360
The most interesting and non-obvious stories of the week. Dear Newsletterest, There seemed to be a lot of predictions about things ending this week. The end of the English major. The death of
2/23/2023
11 : 24
How to Rebrand a Country, Fractional Executives and Why Humans Are Losing Our Sense of Smell | Non-Obvious Insights #359
The most interesting and non-obvious stories of the week. Dear Newsletterest, The stories were flowing this week, and there were almost too many to share with you. Below you'll read about the rise
2/17/2023
8 : 5
Dating a Chatbot, The Smartest Product Placement Ever and Why Floating Stages Are The Future | Non-Obvious Insights #358
The most interesting and non-obvious stories of the week. Dear Newsletterest, The Super Bowl of marketing is officially over, Rihanna had the cleverest product placement of the year, and now we're