Messages
1/8/2021
19 : 4
TikTok's opportunity
The app is launchpad to superstardom, but the record label pipeline's not for everyone. Trapital Essay. Hey! Here's my essay on TikTok. It was ready to send earlier this week, but I
1/5/2021
0 : 54
Master P and Reebok?
Trapital Memo #22: Will Master P and Baron Davis acquire Reebok? Should they? Master P and Reebok? read in browser Hey! 2021 is here. Trapital is starting the year off right with a new podcast,
12/28/2020
22 : 44
why Square wants Tidal
Trapital Memo #21: Why Square would be interested in Tidal, and the most popular Trapital content of 2020 why Square wants Tidal read in browser Happy Holidays! I hope you're gearing up for
12/22/2020
1 : 24
the steal of a lifetime
Trapital Memo #20: Lil Wayne's Young Money $100M masters sale, Troy Carter, Roc Lit book publishing the steal of a lifetime read in browser Hey there. This is the second to last Trapital
12/15/2020
1 : 24
a loyalty business
Trapital Memo #19: The Breakfast Club, Charlamange, Rihanna raising $100M, Clubhouse, and more. a loyalty business read in browser Hey! Last week, your boy was on BBC World News talking about
12/8/2020
0 : 34
that indie rap life
Trapital Memo #18: Chance the Rapper, Drake-Nike, Flawless Real Talk, Dionne Warwick, and more. That indie rap life read in browser Hey! Hope you enjoyed your weekend. How is it December
12/4/2020
3 : 14
drug dealers anonymous
Trapital's Monday Memo: Jay Z + cannabis, The Weeknd's Grammy snub, and more. read in browser Memo 17: Drug Dealers Anonymous Hey! First off, I hope Nate Robinson is good after his
11/24/2020
0 : 24
the Verzuz impact
This Trapital Memo breaks down Verzuz, Nicki Minaj's HBO Max doc, and a new podcast with the Cameo CEO. read in browser memo 016: the Verzuz impact was this forwarded to you? sign up here Hey! If
11/19/2020
22 : 34
It's time to hear from you
Hey! I want to learn more about you and get your feedback to make Trapital even better. If you're short on time, here's your link to fill out a quick 10-min survey: take the survey If you
11/16/2020
23 : 44
the perfect partnerships
This week's Trapital Memo breaks down Beyonce and Peloton, The Weeknd and the Super Bowl halftime show, Lil' Nas X and Roblox, and more. read in browser memo 015: the perfect partnerships was
11/13/2020
6 : 44
we were wrong about ringtone rap
new Trapital essay - The ringtone era is long gone, but its specialized rappers and self-expressive fans set a precedent that's as strong as ever. A Trapital essay. read in browser Hey! Here's
11/10/2020
0 : 54
a new hip-hop era
This Trapital memo covers Live Nation's struggles, Supreme's $2B acquisition, Spotify's pay-for-play, and hip-hop in the Biden era. read in browser memo 014: a new hip-hop era was this
11/3/2020
0 : 14
no country for old rappers
This Trapital Memo covers Drake's repeated injuries, Busta Rhymes and ol' head rappers, and Kendrick Lamar's new publishing deal. read in browser memo 013: no country for old rappers was
10/26/2020
23 : 34
the music catalog shopping spree
This Trapital memo breaks down why artists are selling their catalogs, Beyonce-Ivy Park, Griselda, and more. read in browser memo 012: the music catalog shopping spree was this forwarded to you? sign
10/22/2020
16 : 34
How Apple Music fell behind
The company that revolutionized digital music is now playing catch up. A Trapital essay. read in browser Hey! Two quick updates before we get to the essay. 1. You can now check out last week's
10/20/2020
0 : 4
drop now or drop later?
This Trapital Memo covers when artists should drop music in the pandemic, TDE, and hip-hop's October surprises. read in browser memo 011: drop now or drop later? was this forwarded to you? sign up
10/13/2020
0 : 54
the only Christopher we acknowledge
This Trapital Memo covers my latest podcast on the future of live events, Dreamville's expansion, Cardi B and Reebok, and more. read in browser memo 010: the only Christopher we acknowledge was
10/5/2020
23 : 14
is that Morgan Freeman?
This Trapital Memo covers Cameo's growth in 2020, the music startup indify, and more. read in browser memo 009: is that morgan freeman? was this forwarded to you? sign up here. Hey! September was
10/1/2020
18 : 54
Trapital's referral program is back!
Hey! I'm reaching out to let you know that I'm relaunching Trapital's referral program. The original referral program offered free trials to the paid membership, which has since ended. It
9/28/2020
23 : 54
all about expansion
This Trapital Memo covers Def Jam's expansion in Vietnam, podcasts making their way to TV, and Issa Rae's brand extension. Read in browser memo 008: all about expansion was this forwarded to