Messages
9/24/2020
20 : 24
Netflix's Black content strategy
A Trapital essay on Netflix. The global entertainment company has grown stronger since it leveled up and focused on its influential customers. Read in browser Hey! This week I decided to switch it up
9/21/2020
22 : 34
ye-combinator?
This Trapital memo covers Kanye West's record label issues, Warner Music-HipHopDX, Rihanna-Amazon, and Sotheby's auction. Read in browser memo 007: ye-combinator? was this forwarded to you?
9/14/2020
21 : 54
the podcast wave
This Trapital memo covers Charlamagne Tha God's new pod network, Motown's UK expansion, Sony Music's podcast growth, and a new Trapital pod with Jason Geter. memo 006: the podcast wave was
9/8/2020
22 : 9
did somebody say McDonald's?
This Trapital memo covers Travis Scott-McDonald's, Spotify exploring karaoke, #TheShowMustBePaused, and a new podcast with Donald Albright. memo 005: did somebody say McDonald's? was this
8/31/2020
21 : 39
pump, p-pump it up
This Trapital memo has a new essay on hip-hop's indie economy, and breakdowns on Joe Budden-Spotify, Lil' Wayne's 'No Ceilings,' and VR in music. memo 003: pump, p-pump it up was
8/24/2020
23 : 24
it's just business
This Trapital memo covers record label disputes, music investments, the VMAs, and TikTok v. Trump. memo 003: it's just business was this forwarded to you? sign up here. Back with another memo. This
8/17/2020
23 : 24
music and memes
This Trapital Memo covers a new Tyler The Creator essay, TikTok-UnitedMasters, Drake's Nike commercial, and Warner Music-@Daquan. memo 002: music and memes was this forwarded to you? sign up here.
8/10/2020
19 : 39
controversy sells
This Trapital Memo covers "WAP," Roc Nation's new school, Live Nation's bad quarter, and Lizzo's Amazon deal. memo 001: controversy sells Boom. This is your first Trapital Memo!
8/6/2020
23 : 4
hip-hop's CMO
Master P is hip-hop's chief marketer. Trapital Memo starts Monday, August 10. More updates. Aug 6 | read in browser Hey! Hope you're week's been great. I've been slowly getting my home
7/31/2020
0 : 34
Touring is still broken
Artists waste tons of money when they cancel tours they had no chance of selling out. The impact will be worse when the pandemic is over. July 30 | Read in browser Hey! Hope you're having a great
7/23/2020
22 : 54
Distribution, power, respect
Today's stars partner with global companies to maximize distribution, but it places hip-hop's entrepreneurial efforts in a dependent cycle. July 23 | Read in browser Hey! What a week in hip-hop
7/17/2020
3 : 59
Thugger thugger
Hip-hop has waited on Young Thug to have a big commercial breakthrough, but he's already won. Essay | July 16 | Read in browser Hey! Hope you're having a good week. Not gonna lie, it's been
7/8/2020
23 : 37
A new direction for Trapital
I ended Trapital's paid membership, launched its strategy services, and learned some valuable lessons. July 8 | Read in browser Hey! First things first, make sure you check the latest podcast with
7/3/2020
0 : 6
The Steve Jobs of Gap?
Yeezy's new partnership with the struggling apparel company is a threat to the brand that Kanye West built. Weekly essay | July 2 | Read in browser Hey! Hope you enjoyed your week. Last Friday was
6/25/2020
0 : 56
Hip-hop's challenger brands
A cultural analysis on how Master P took the iconic brand to the top. Written by Ernest Wilkins from Office Hours. Trapital Weekly Article. Weekly article | June 24 | Read in browser Hey! As I
6/19/2020
0 : 56
Follow-up: Trapital strategy services
Hey there - I am following up because you clicked the link to learn more about Trapital strategy services. If you are interested, check out the strategy services page to learn more about how Trapital
6/17/2020
22 : 56
Maximize the music
Rappers get more out of their music via re-released projects, visual albums, docu-series, and more. Trapital Weekly Article. Weekly article | June 17 | Read in browser Hey! Hope you're enjoying
6/11/2020
18 : 46
Build your own table
Hip-hop takes more ownership since the system doesn't always work in its favor. Trapital Weekly Article. Weekly article | June 11 | Read in browser Hey! A few quick announcements before today's
6/4/2020
23 : 27
Enough.
As hip-hop grew in power, it influenced those that profit off black culture to join the fight for justice. Trapital Weekly Article. Weekly Article | June 4 | Read in browser Hey. It's been a week
5/28/2020
19 : 26
One time for the blog era
Hip-hop blogs were an organic moment for music discovery and curation. That's hard to replicate in the streaming era. Weekly article | May 28 | Read in browser Hey. Hope you enjoyed the long