Messages
8/14/2021
5 : 4
So, what does work?
Howdy! Here's the simple marketing approach we use at Transistor.fm. I'm not saying it will work for everyone, but it's worked for us, and might work for you too: Have a product that
8/7/2021
8 : 4
Do you need marketing tracking and automation?
Howdy! I used to invest heavily in marketing automation, tracking, attribution, configuring funnels, and retargeting. But after 13 years of doing marketing for SaaS companies... I'm convinced
8/1/2021
8 : 4
Expanding my horizons
Howdy! I grew up in a small farming town in Alberta, but I was always interested in starting my own business. It seemed like being an entrepreneur could lead to a life full of freedom, creativity,
7/24/2021
8 : 4
Should I keep doing this?
Howdy! I was curious to know: is it worth doing sales demos for our business? Ever since we started Transistor, we've had interest from larger, enterprise companies. (Especially for our private
7/17/2021
8 : 4
Three things from Justin
Howdy! My 2013 essay, This is Web Page, has been top of Reddit for the past day. It's wonderful to see that, eight years later, it still resonates! (Welcome new subscribers! 👋) Today, I wanted
6/29/2021
21 : 54
I've been meaning to write you
(@mijustin here) Hey! I normally try to send these on Saturdays, but I've been meaning to write you this update for weeks, so I thought I'd just sit down and get it done. Two personal
5/29/2021
8 : 4
What makes a new product idea succeed?
(@mijustin here) Hi friends, Anytime you see a founder (or a product) who's really killing it remember: There are tons of layers (under the surface) that contributed to their success. Here are
5/22/2021
8 : 4
How to find customers for a new product
(@mijustin here) Hi friends, The product you decide to build will really determine how hard it is to find customers. I think we need to stop trying to find customers for our products and start
5/15/2021
8 : 4
It's a hard time
(@mijustin here) Hi friends, It's a hard time in the world right now. Many of us have been locked down for extended periods of time. Anxiety caused by the pandemic is pressing down. Drama on
4/3/2021
8 : 14
Leave some space on your plate
(@mijustin here) Hi friends, There is an old Confucian practice called hara hachi bu. Roughly translated it means: “eat until you are 80% full.” The people of Okinawa Island use this principle and
2/20/2021
9 : 4
Help getting a Tailwind project set up
(@mijustin here) Hi friends, I'm a big fan of Tailwind CSS (we use it at Transistor), but getting it set up for a simple landing page project is hard! After hitting multiple errors during setup
1/30/2021
9 : 4
Is this going to ruin podcasting?
(@mijustin here) Hi friends, Podcasting is an interesting ecosystem. It's been growing "slow & steady" for decades. 📊 podcast growth As we enter 2021, and the burgeoning "
1/16/2021
9 : 4
How many units can you sell?
(@mijustin here) Hi friends, If you're selling anything online, pay attention to these two variables: Unit economics: how profitable is one "unit" of your product or service? (one
1/9/2021
9 : 4
Featured in a magazine
(@mijustin here) Hi friends, This was a cool experience: SaaS Magazine (yes, there's a magazine for that) recently did this feature on my journey with Transistor: https://www.saasmag.com/
1/2/2021
9 : 4
Justin's annual review
(@mijustin here) I've just written my 2020 year in review. I mostly write these for myself, as a way of tracking my progress. But, if you've been following my journey (some of you since
10/19/2020
2 : 34
I've never found a multiplier like this
(@mijustin here) This advice probably isn't for everyone, but here it goes: Every once in a while, you'll meet someone who is your creative equal. They're just as talented (and
10/3/2020
7 : 4
A misunderstanding
(@mijustin here) Some folks misunderstand me when I say: "Go after a market with strong demand." Here's what I'm not saying: ✘ "Build a product in a popular market." ✘
8/25/2020
11 : 23
Are your ideas cheap?
(@mijustin here) John Doerr, a venture capitalist, is credited with saying: "Ideas are easy. Execution is everything." I disagree. If ideas are so easy, why are most business ideas so bad
8/25/2020
11 : 23
How many trials should I be getting for my SaaS?
(@mijustin here) The biggest miscalculation I see from new SaaS founders is they're not getting enough trials. (You'll need more than you think). Many of us started in consulting, where