Messages
1/1/2023
13 : 4
Is this the only resolution worth making?
Pay it forward Issue № 69 | Jan 1st, 2023 Hey bootstrappers, Today might have you thinking about yearly goals or lamenting those you missed. Rather than dwell on past mistakes or an uncertain future,
12/25/2022
13 : 4
How to make some last-minute sales before the year ends
Advice from one of the world's best copywriters Issue № 68 | Dec 25th, 2022 Happy Holidays, bootstrappers! Here's a tasty tidbit from Drayton Bird, a renowned copywriter who David Ogilvy once
12/18/2022
13 : 4
What nature teaches you about business
Red in tooth and claw Issue № 67 | Dec 18th, 2022 Hey bootstrappers, In nature, animals, especially those lower down on the food chain, often give birth to large litters to better their chances of
12/11/2022
13 : 4
Is your pricing model holding you back?
Why it pays to be flexible Issue № 66 | Dec 11th, 2022 Hey bootstrappers, Knowing how to monetize your business isn't easy. Recurring subscriptions, one-off purchases, pay-per-use, ads, or
12/4/2022
13 : 4
How to create a new market for your business
Being first doesn't always involve a race. Issue № 65 | Dec 4th, 2022 Hey bootstrappers, I noticed something during my two-week vacation that you might find helpful. When I don't need to be
11/27/2022
14 : 4
Is your industry broken?
A simple change might be incredibly valuable 💸 Issue № 64 | Nov 27th, 2022 Hey bootstrappers, People are hopelessly inefficient, aren't we? We need to eat every so often, sleep eight hours a night,
11/20/2022
14 : 4
Are you any good at this skill?
Your business depends on it. Issue № 63 | Nov 20th, 2022 Hey bootstrappers, Back in the early 2000s, I took a telesales job to pay my way through university. It's probably the toughest job I've
11/13/2022
14 : 4
Who do you want your business to help?
Sometimes, it's you 🤗 Issue № 62 | Nov 13th, 2022 Hey bootstrappers, You might've heard people say you can't escape your past. Whether true or not, your experiences – good and bad – shape
11/6/2022
13 : 4
Three ways to finance a new business
No funding or debt required Issue № 61 | Nov 6th, 2022 Hey bootstrappers, Have you heard the myth that it takes money to make money? It bothers me for two reasons. First, it ignores the influence of
10/30/2022
12 : 4
Which comes first: audience or product?
One has a clear advantage worth knowing. Issue № 60 | Oct 30th, 2022 Hey bootstrappers, You've heard of the chicken or egg dilemma, but what about the audience or product? Traditionally, you'd
10/23/2022
12 : 4
Who’s got your back when times get tough?
If you need help, ask these people. Issue № 59 | Oct 23rd, 2022 Hey bootstrappers, They say you find out who your friends are when times get tough. I'm not sure about you, but the saying rings true
10/16/2022
12 : 4
Is this the cure for indecision?
Every traveler needs a compass. Issue № 58 | Oct 16th, 2022 Hey bootstrappers, You'll make thousands of critical decisions in your career – some of them life-changing. But have you developed a
10/9/2022
12 : 4
Why it might be time to quit the 9-5
Finding purpose through entrepreneurship Issue № 57 | Oct 9th, 2022 Hey bootstrappers, If you work a day job, chances are it's not making you happy. Gallup reports that job unhappiness is at an all
10/2/2022
12 : 4
The top reason most founders fail
One word that may make all the difference Issue № 56 | Oct 2nd, 2022 Hey bootstrappers, I interviewed a founder recently who's sold four businesses on MicroAcquire. During the interview, I asked
9/25/2022
12 : 4
Three SaaS models from atypical founders
Medicine, relationships, and reviews get the SaaS treatment. Issue № 55 | Sep 25th, 2022 Hey bootstrappers, If you want to sell a business one day, you won't find an easier one to sell than SaaS.
9/18/2022
12 : 4
Teach your teams to be customer experts 🧑🏫
Who knows the most, sells the most. Issue № 54 | Sep 18th, 2022 Hey bootstrappers, Who knows (or should know) the most about your customers? Your marketers? They ought to know who they're selling
9/11/2022
15 : 4
Three lessons on recurring revenue
From products to services Issue № 53 | Sep 11th, 2022 Hey bootstrappers, Many of the founders we interview seek recurring revenue. It's a popular business model because it's easier to forecast
9/4/2022
15 : 4
How much should you charge customers?
Founders share their monetization models. Issue № 52 | Sep 4th, 2022 Hey bootstrappers, >> Is there anything trickier to get right than pricing? While higher prices can convey a premium product
8/28/2022
15 : 4
What does it feel like to get acquired?
Bootstrappers alumni tell all. Issue № 51 | Aug 28th, 2022 Hey there, Bootstrappers turned one this week! 🎂 Thanks for subscribing, reading, and supporting the publication for the past year. It means a
8/22/2022
3 : 9
Erm, can we talk? 😬
What to do when things get awkward Issue № 50 | Aug 21st, 2022 Hey bootstrappers, Remember the last difficult conversation you had? Perhaps it was with a spouse, colleague, or family member. You might