Messages
3/30/2022
16 : 54
Selling high-priced products to very few people
Some creators are generating six figure incomes by designing products that only need to sell to a few dozen customers.
3/23/2022
17 : 24
The enormous media company you've never heard of
Complexly has 55 million social media subscribers and over 5 billion views on YouTube alone.
3/16/2022
15 : 44
Why host-read ads will never go away
Despite the rise of programmatic advertising, the beloved host-read ads that appear on your favorite podcasts and YouTube channels are here to stay.
3/10/2022
1 : 26
How media startups can launch minimal viable products
Sometimes it's best to test the waters before you introduce your publication to the wider public.
3/4/2022
18 : 24
The New York Times faces 4 challenges for retaining star talent
Given that the Times sits at the top of the food chain, it'll probably see the most impact from the economic forces that are sweeping the media sector.
2/24/2022
18 : 4
Every publisher should have a games strategy
By deploying games products, publishers can significantly increase reader engagement and subscriber retention.
2/22/2022
18 : 34
Don’t always believe publisher spin on the evils of Big Tech
Publishers have become adept at using the public's rising antipathy toward Big Tech as a vehicle for driving forward their own corporate goals.
2/14/2022
19 : 4
The 4 hurdles micropayment platforms can’t overcome
Most publishers remain wedded to their subscription models and show no appetite for offering a micropayments alternative.
2/9/2022
2 : 4
An easy way for Netflix to boost its growth
It currently generates billions of impressions each month on free content but doesn't do anything to monetize those impressions directly.
1/31/2022
17 : 34
Newsletter writers need to focus more on revenue diversification
Most creators should probably have at least two or three business models.
1/18/2022
2 : 4
Why I’m betting against CNN+
Reality TV programming doesn't attract paying subscribers, at least not by itself.
1/13/2022
17 : 54
Are journalists finally being paid what they’re worth?
The rise of both the Creator Economy and content marketing is driving up demand for talented writers.
1/11/2022
17 : 54
Is Twitter the biggest driver of newsletter subscriptions?
Twitter plays an outsized role in content discovery that isn't necessarily reflected in website analytics.
1/7/2022
2 : 24
The podcast purists strike back
Consolidation in the podcast space will probably help indie podcasters in the long run.
12/30/2021
23 : 24
What’s the most effective paid podcast strategy?
2021 was a big year for paid podcasts.
12/22/2021
19 : 4
How Meta’s Bulletin could succeed in a crowded newsletter market
You can't dismiss the audience growth potential of the single largest distribution platform on the planet.
12/14/2021
17 : 24
The optimal time for launching a paid newsletter
A newsletter is likely to convert anywhere between 5% and 10% of its free list into paying subscribers.
12/10/2021
1 : 54
Why BuzzFeed never quite lived up to the hype
It wasn't immune to the harsh economics of internet advertising that plagued most other media businesses.
12/7/2021
2 : 54
Why most NFT owners are insufferable on social media
NFTs were supposed to be about supporting art, but in most cases, the art is beside the point.
12/2/2021
3 : 14
MrBeast is changing the economics of YouTube
The top echelons of YouTubers are now spending upwards of $3.5 million per video.