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7/21/2022
14 : 4
Opt In Weekly - 👂 Wicked good
Newsletter medicine | Headline formula | Curate better | Content audits | LinkedIn demand gen | Million-dollar newsletters | Bad marketing habits View on the Web Archives Prologue “Ow! Ow! Ow! Ow! Ow!”
7/14/2022
14 : 4
Opt In Weekly - 🌔 Waxing poetic
Universal truth: your newsletter can be multidimensional | Growth tips | Gmail clipping | Content marketing is changing | Newsletter opportunities View on the Web Archives Prologue “This image shows
7/7/2022
14 : 34
Opt In Weekly - ⛱️ Throwing shade
“Have you heard about this newsletter?”| Growth story | Information gain | A content calendar is not a strategy | The 1-sentence per line approach View on the Web Archives Prologue We'd been at the
6/30/2022
14 : 4
Opt In Weekly - 🙈 Oopsie
Typo therapy | Newsletters still on the rise? | Anti-marketing | Skim control | How much do full-time creators make? | Engaging younger readers View on the Web Archives Prologue The apostrophe was
6/23/2022
14 : 4
Opt In Weekly - 🤫 Late night secrets
A welcome disruption | Growth tips from a newsletterer | Content's job | Finding your voice by reading | Sponsorship advice | Challenging metrics View on the Web Archives Prologue He crawled in the
6/17/2022
2 : 17
Opt In Weekly - 📣 Cheers (or not)
Newsletter types | Creation process | Community curation | Content as product | Growing your list on social (expert advice) | Subscriber analytics View on the Web Archives Prologue When I was 14, in
6/9/2022
14 : 14
Opt In Weekly - 🪄 Share the magic
Pop-up newsletters | Naming advice | Finding focus to write | Dark social vs web content | Sponsorships | Engaged subscriber analytics View on the Web Archives Prologue She wanted me to read it, so I
6/2/2022
15 : 4
Opt In Weekly - 🛶 Simplivacation?
Newsletter emcee | 3-2-1 format | Deliverability checklist | Amplified marketing | Testing paid social | Finding good sponsors | Mundane storytelling View on the Web Archives Prologue There was a short
5/26/2022
14 : 4
Opt In Weekly - There's no emoji for this
Specific or broad? | Newsletter goals | Playing the long game with meaningful content | Beating writer's block | Accessibility | Saving social links View on the Web Archives Prologue What can I
5/19/2022
14 : 4
Opt In Weekly - 📖 Page-turner
What happens next? | Newsletter-first approach | Smart subscription growth tip | Curating responsibly | Acting like a media company | Slack action View on the Web Archives Prologue “UGH” My 12-year-old
5/12/2022
14 : 34
Opt In Weekly - 🫶 Newsletter therapy
Stop overwhelming yourself | Newsletter overhaul | Attribution after iOS14 | Sender name tips | Inactive subscriber advice | Customizing Curated View on the Web Archives Prologue Earlier this week I
5/5/2022
14 : 4
Opt In Weekly - ❓Ask yourself this question
How to understand your readers | Establishing emotional connection | Minimum viable promise | Quality curation examples | Ad & subscription price tips View on the Web Archives Prologue How many of
4/28/2022
14 : 4
Opt In Weekly - ✨ Are you treasure hunting?
Newsletter creator Q&A | Creators as a one-person business | Email marketing blogs to follow | Common copywriting mistakes | 6 monetization avenues View on the Web Archives Prologue Do you ever
4/21/2022
14 : 4
Opt In Weekly - 🥹 Tears for fears
Stirring emotions | Redesigning based on feedback | Inflated open rates | Preheader text tips | Paid newsletter mistakes | Measuring content marketing View on the Web Archives Prologue Monday morning
4/7/2022
14 : 54
Opt In Weekly - 💎 Finding gems
Curation tips and tools | Trust-your-gut marketing | Emails that didn't work | Dark mode challenge | BIMI | Publishing's future includes newsletters View on the Web Archives Prologue The air is
3/31/2022
14 : 14
Opt In Weekly - 📩 Newslettering is a verb
3 lessons I've learned | Why hitting send should frighten you | Content strategy from a few angles | Praising competitors | Curated's SPF/DKIM options View on the Web Archives Prologue 3
3/24/2022
14 : 44
Opt In Weekly - 🚢 Ship happened
The value of perseverance | Reader habits to consider | Marketing predictions | Substack opinions | Newsletter sponsorships | How to clean your list View on the Web Archives Prologue We set an alarm
3/10/2022
15 : 4
Opt In Weekly - 📮 Eudora darling...
The power of a compelling story | Lessons from a newsletterer | Don't rush | Counterintuitive ad analysis | Deleting subscribers View on the Web Archives Prologue “Eudora darling,” the letters
3/3/2022
15 : 4
Opt In Weekly - 🐍 Surprise!
Are they really opting in? | Growth strategies that aren't hacks | Pausing publication | How to apologize | Team newslettering | Burnout prevention View on the Web Archives Prologue It was Monday.
2/24/2022
15 : 14
Opt In Weekly - 🐶 Look who’s home
Attract your best audience | Write faster | Mad Libs for marketing | Using auto-unsubscribes | Adding diversity | Social media exit strategies? View on the Web Archives Prologue Y'all, I want you