Messages
8/24/2023
13 : 24
Take off the passion glasses
June sucked. I watched 5 years of my passion, hard work, and sheer willpower crash into one sentence... "People don't like to write scripts". It's true. And I knew it. When I first
8/23/2023
14 : 4
Mental Health Is Extremely Important
As I write this I'm thinking of a recent Zoom hangout where one of my favorite podcast journalist Skye Pillsbury talked about how she needed to step back from writing her newsletter because of
8/17/2023
12 : 44
What's the big idea anyway?
“Does that kind of make sense?” My mentor asked. I sat there thinking over what he said. It seemed simple enough. So it's just like a theme? Like in a movie” I asked. “Well yes and no. It's
8/16/2023
13 : 44
Reach... How You Get To It Isn't As Important As How You Use It
Editor's Note: If you enjoy Marketing Junto and want to show your support, I have a special offer. I'm offering 25% off yearly subscriptions. You'll be showing your support of the work I do
8/14/2023
12 : 44
Journalism Isn't Dead... It's Different
Editor's Note: If you enjoy Marketing Junto and want to show your support, I have a special offer. I'm offering 25% off yearly subscriptions. You'll be showing your support of the work I do
8/3/2023
13 : 4
Give Waldo his shirt back
"Got him!" I said to my friend. I pointed to Waldo on the page. "Yeah, I think you're right." She said. I put my face closer to the page. "Oh yeah, it's definitely him.
8/2/2023
14 : 4
With Bad Customer Service It Doesn't Matter How Good Your Marketing Or Product Is.
Editor's Note: If you enjoy Marketing Junto and want to show your support, I have a special offer. I'm offering 25% off yearly subscriptions. You'll be showing your support of the work I do
7/27/2023
16 : 4
Don’t skip a step
Copy is a fraction of what makes people want to buy. Don't get me wrong–it matters… But the copy on your landing page, in your video, or sales email isn't a magic button. It's more like a
7/26/2023
14 : 4
AI Journalists... Disconcerting Or Just Plain Yuck?
In a recent article in the New York Times, it's reported that Google is working on an artificial intelligence system called Genesis to help write the news. As many of you know, I'm a former/
7/19/2023
12 : 54
In Person Networking Is Back
This past week I went to more networking in person than I have in quite a while. I have to say, I missed it. That being said, I was way more hyper-aware of crowds and groups. Yes, this is because of
7/16/2023
15 : 54
When Is It Too Much Social Media?
Meta just released, out of beta, Threads by Instagram. I have to say it's pretty well made and sticky. But then again it's just another micro-blogging platform. But what's most interesting
7/16/2023
14 : 4
Landing pages and emails-the dynamic duo
Your landing page worked. People hit the call to action button... Pulled out their card… And (actually) gave you money. The sale isn't over yet though. They believed in you enough to hand over
7/6/2023
19 : 14
Who are you (really)?
🎵 Tell me why Ain't nothing but a heartache… Tell me why… Ain't nothing but a mistake… Tell me why I never want to hear you sayyyyy… I don't need an about me page. 🎵 (Couldn't have done
7/5/2023
12 : 54
Newsletters Are A Thing
I've had a version of this newsletter for several years. Initially, it was part of my main Goldstein Media website. However, over time, it has evolved into its own entity with a dedicated website
6/29/2023
15 : 14
Where does this puzzle piece go?
Video is not the ultimate marketing hack. On it's own, it won't make you millions of dollars... It won't skyrocket you to industry fame... And it (probably) won't go viral. Video is a
6/28/2023
12 : 46
Podcasting Can't Be Corralled It Needs To Stay Open
I was never a fan of Spotify's play to lock up podcasting to their platform. I'm not a fan of Joe Rogan, but their plan with making him exclusive worked. But everything else they've tried
6/22/2023
14 : 54
Make an ad in an hour
-Time -Resources -Budget These are the top 3 reasons why small businesses say they don't use video in their marketing. But there is a deeper issue– People don't know where to start. So they end
6/21/2023
14 : 4
AI Is Here To Stay. How We Use It Matters.
You know, Artificial Intelligence (AI) is definitely here to stay. It's not going anywhere anytime soon. And you know what? It's bound to make some jobs obsolete, no doubt about it. But
6/20/2023
7 : 24
Big Tech Is In For A Reckoning
With Big Tech cracking down on APIs and 3rd party apps there is a whole world of open source and federated alternatives that people can turn to. Here's a few: Alternative to Reddit: Lemmy
6/20/2023
6 : 26
You've got a problem
(we all do). 2 things stop a message from being “good”: * It's not relevant * it's not clear Copywriting has a solution for that. Cue Pain, Agitate, Solution (PAS) This copywriting formula