Marketing Junto - Journalism Isn't Dead... It's Different

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I had lunch last with one of my journalism professors from University of Delaware, Ben Yagoda. He's an accomplished journalist, author, and teacher. I'm lucky to have stayed in touch with him some 20+ years after graduating from UD. Talking to him sparked the idea for the weeks post.

Newspapers In The Traditional Sense Are Dying, But Journalism Is Adapting

With newspapers dying out and more people turning to online sites for their news, journalism has to adapt.

Many journalists have started their own hustles in the way of newsletters and online publications.

This is the future.

And though scary at times, I for one, am excited to follow individual journalist that matter to me and support them.

Thinking back to when I graduated from UD in 2004, a future like this was the farthest from my mind. The options were to go work for a newspaper or work in television.

Now, though journalism has changed drastically, the possibilities are endless!

So What Does This Have To Do With Marketing?

Simple! Smart marketers will think outside the box and look for newsletters and blogs that target their individual customer profile (ICP) to put advertisements in those publications.

So you can see that journalism isn't dead, it's evolved.

Do you pay for newsletters that matter to you? If you don't, consider doing so, it really helps the writer continue what they love.

The Latest From The Entrepreneur's Enigma Podcast

https://gmwd.us/ashton

https://gmwd.us/ken

Web Jawn

• 5-Minute Whiteboard: Why You Can’t Just Crank Up Marketing to Get More Sales
  So true. Rand, as usual, is spot on. A quick video, worth watching
• How One Media Placement Led to 1,600 Customers — And How You Can Do It Too
  Another from SparkToro's blog, this one by Amanda Natividad. A very interesting case study.
• Instagram Rolls Out Improved DM Control Options to Help Users Avoid Unwanted Contact
  This is going to be so handy, I get solicited all the time via DMs in Instagram and it gets old fast.
• X Sweetens the Deal on Creator Subscriptions, Offering Greater Revenue Share
  Elon is desparate because he's got competition. But you know what? Competition is good. Always has been.
• Workers are less productive and make more typos in the afternoon -- especially on Fridays
  Interesting study, but I could have told you this. It makes total sense.
• Twitter’s Brand Equity: 17 Years & 12 Million Keywords
  Dr. Pete Meyers is a smart SEO. A worthwhile read to show you how Musk is messing with something he should leave alone. X doesn't have nearly the brand power that Twitter did. Not a smart move in my opinion.
• Meta Claims New Experiments Show that Algorithms Don’t Influence Political Opinion
  An interesting take on algos. Pretty much those who have political views have them not because of the algo, but come to Facebook with those views.
• Elon Musk Swipes Control of Another Twitter Account, This Time @Music
  It just goes to prove that you DON'T own your social profiles. They can be taken at anytime. Also maybe not the best thing to get a generic screen name. Might make you a target.
• A tale of two snippets: What link attribution in SGE tells us about search
  AI is going to change search. You can see this in SGE from Google. This article is a good one to catch up on what's going on.
• Why AI can’t replace authentic client relationships
  Good insights and very true.
• An update on Canada’s Bill C-18 and our Search and News products
  From Google's public policy blog. An interesting read.

Find Of The Week

https://notoneoffbritishisms.com

This is Ben Yagoda's blog about British words and expressions that have got popular in the U.S.

It's definitely a site to bookmark and come back to often!

I Was On The Jason And Bart Show

https://gmwd.us/seth-on-bart-podcast

I was on The Jason and Bart Show. I've known Bart Mroz for years. I've had him on Entrepreneur's Enigma and now I got to go on his show to discuss digital marketing and AI's effect on the industry. It was a blast! Have a listen.

Sponsor

That's it for this week's issue!

As always stay curious!

- Seth