Exploding Topics - ET: April 26th 2022

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Here’s this week’s list of rapidly trending topics, insights and analysis.

Topic #1

Lychee Soda

Lychee soda is a carbonated beverage containing lychee fruit extract of flavor.

The product initially gained traction in Asian countries such as China, India and Vietnam (who are also the primary producers of the Lychee fruit.)

Lychee soda sales are just beginning to see significant growth in North America. In fact, sales are predicted to grow at a CAGR of 8.2% by 2025.

In fact, a popular lychee soda brand generates an estimated $18K/month on Amazon.

What's next:
Lychee soda is part of the Asian Flavors meta trend.

Sales of CPG with Asian-inspired flavors have been increasing significantly in the US.

For example, products with Korean flavors recently saw a 12 month increase in sales of 28.8%. Sales of products with Japanese flavors increased by 38.10% during that same time span.

Many brands are taking advantage of this trend:

Kimino, a Japanese drink maker, saw 1,521% sales growth of its yuzu soda.

Another CPG brand, Sanzo, which makes Asia-inspired flavored drinks, managed to increase the sales of its sparkling water by 941%.

Topic #2

beatBread

beatBread is a platform intended to help musicians fund their projects.

Think of it as a neobank that issues loans specifically to musicians.

What makes beatBread unique is that artists pay back loans via streaming and airplay income. These terms are a big part of why the startup is trending: it allows artists to keep 100% ownership of their projects (masters, albums, solos, etc.).

Artists with as little as 10,000 monthly listeners can be eligible for funding through the platform.

What's next:
BeatBread is part of the Music FinTech meta trend.

With the independent artist sector growing at more than 30% annually, music fintech is poised to play a larger and larger role in the space.

Examples of trending music fintech startups include:

Opulous is a DeFi protocol for the music industry. The startup serves as an NFT launchpad for musicians that want to launch their NFTs.

Emanate is a music streaming platform built on the blockchain. The startup pays artists for every stream. The startup has raised $50K in accelerator funding.

Anote Music connects investors to up-and-coming artists seeking funding for their projects. Anote Music has raised €1M over three funding rounds.

Topic #3

Digital Sustainability

Digital sustainability refers to using digital technologies that have a positive impact on the environment.

The global success rate for digital sustainability initiatives is currently at only 4%.

However, this number is forecasted to grow to 35% in the next few years.

Interest in digital sustainability is growing largely due to the fact that environmental concerns now drive many consumers’ buying decisions. In fact, 70% of US consumers now care about sustainability when purchasing a product.

And 88% say that they would be more loyal to a brand implementing sustainable practices.

What's next:
Digital sustainability is part of the GreenTech meta trend.

The global GreenTech market is forecasted to grow at a CAGR of 27.2% through 2028.

IoT, AI and cloud computing are some of the core technologies driving this growth.

In fact, according to McKinsey, using green AI to reduce food waste could save organizations $123B a year by 2030.

Sunlight transport, plastic roads and plant walls are examples of trending GreenTech products.

Topic #4

Locsanity

Locsanity is a DTC hair care startup.

What makes the startup unique is that it specifically targets people with dreadlocks.

Locsanity sells over 50 core SKUs ranging from extensions to shampoos.

The startup generates an estimated $750K in annual revenue.

What's next:
Locsanity is part of the DTC Hair Wellness meta trend.

The Hair Wellness market is expected to grow by a CAGR of 5.6% through 2028.

And DTC will be the fastest-growing channel during that period.

Examples of trending DTC hair wellness startups include:

Shampora sells customizable hair wellness solutions. The startup has sold over 100,000 products since its launch.

LUS Brands is a hair wellness startup for people with curly hair. The startup has raised $1.2M in funding.

Dae Hair sells hair routine solutions made from natural ingredients.

“Exploding Topics Pro is extremely valuable to me as an investor.”

Exploding Topics Pro is the only product that identifies trends at least 6 months before they take off.

Which is why 1,000+ VCs and entrepreneurs have signed up so far.

Like Josh Chapman, Managing Partner at Konvoy Ventures.

As a VC, Josh uses the product to “see around corners”. Which helps him identify underground startups and untapped markets.

“Exploding Topics Pro helps me identify trends that no one else is highlighting. Which is extremely valuable to me as an investor.”

The best part?

You can try Exploding Topics Pro for just $1.

So if you want to stay ahead of the curve, try Exploding Topics Pro today.

Try Exploding Topics Pro

We hope you enjoyed this week's Exploding Topics Tuesday. See you next week.

Talk Soon,
Brian and Josh

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Exploding Topics - ET: April 26th 2022

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