Marketers may become part of the culture war — even if they didn't intend to be

Marketers may become part of the culture war — even if they didn't intend to be

As consumers put brands’ advertising and marketing messages under a microscope, marketers have to be keenly aware of how anything they put out in the world could be interpreted — or misinterpreted.

Additional coverage:

• The fragmented social landscape continued to splinter in 2024, as traffic from social media platforms sent to publishers’ sites continued its steady decline this year.
• As gaming takes a central role in the rise of transmedia content, a team of writers is using DC Comics superheroes to demonstrate the benefits of direct interplay between a TV series and a video game.

ICYMI:

• Marketers have been grappling with an unsettling reality: the TikTok they know is likely on its way out.
• This Digiday+ Media Buying Briefing is an attempt to take the long view of the potential Omnicom/IPG deal, both of what’s happened, and what may yet happen, positive or negative.