Ever hear something said so often that it loses its meaning? As we completed Ellevest’s Series B funding round, it struck me that “women start-up CEOs raise just 2% of venture capital dollars” is one such example. That 2% stat doesn’t begin to even begin to start to hint* at capturing the real meaning and true cost of this imbalance.

In an article published in Fortune last week, I took a step back to try to lay out that real cost — to women-founded start-ups, sure, but it’s so much more than that. (I’m guessing it will surprise you.)

Then I shared my take on how we can fix this. In the past, most of the advice has been centered on “work harder or smarter (within the existing system).” But that doesn’t seem to be working, does it?

Our approach was to “work differently.”

And, since we’re Ellevest — and women and money are our whole thing — I’ll bet you can guess who showed up for us in a big way.