Cricket's most valuable teams | Lululemon catches on with men | Another attendance record for women's soccer

Plus: The tight labor market is hitting Nascar

Cricket

Indian Premier League franchises are now worth $1.04 billion on average, and the most valuable is worth more than six MLB teams, 27 NHL teams and every MLS team. We dive deep into cricket's economic boom with a full set of valuations for the sport's top league.

Football

After earning nicknames like "Punt God," the breakout star of this past college football season is likely to hear his name called during this week's NFL draft. He could soon become his position's first endorsement all-star.

Former NFL star Greg Olsen is making the transition to podcaster.

Auto Racing

Nascar teams that once turned away applicants by the hundreds are now struggling to fill open positions. The president of Stewart-Haas Racing, citing pandemic burnout as one explanation, is going on a hiring spree.

Kurt Busch has had to start a team from scratch with 23XI Racing, but the 43-year-old Nascar veteran is enjoying the ride. Meanwhile, toward the other end of the age spectrum, a perpetual underdog is flourishing with Richard Childress Racing in his rookie season in the Xfinity Series.

Soccer

Just three weeks after breaking a 23-year-old world record for attendance at a women's soccer match, FC Barcelona Femení has drawn an even larger crowd.

College Basketball

A UC Berkeley men's basketball player is one of the first international student-athletes to sign an NIL deal. Meanwhile, one of women's basketball's leading athlete activists is partnering with an energy drink.

Sports Marketing

Of the 50 marketing chiefs honored on Forbes' inaugural Entrepreneurial CMO list, eight come from the world of sports and fitness.

Featured Story

Skeptics have long wondered if Lululemon's reputation for selling yoga pants to women would prevent it from resonating with a male audience. The growth in its men's business says otherwise.

Hot Reads

How Ted Leonsis Continues To Innovate And Create Value With Monumental Sports

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Upon Further Review

The Nationals are less than three years removed from a World Series title, but their roster has mostly been replaced, and their owners, the Lerner family, are exploring a potential sale of the team. In our recent ranking of MLB's most valuable teams, Washington landed in 12th at $2 billion. See the full list of baseball team values.

The Last Word

“When we got into the studio, I couldn’t keep my mouth shut.”

Greg Wolf

Before he was an in-arena host for the Tampa Bay Lightning, Greg Wolf was just a kid accompanying his brother on a delivery to a radio station. He got into a discussion that turned into an on-air argument that launched his career behind a microphone. Learn how Wolf turned his hobby into a business.