Weekender: What Elon Musk's Twitter takeover means for advertisers

 
 

Weekender

April​ 30,​ 2022 | A roundup of this week's most read stories
 
 
 
 
 
 
 
 
 
 
 
 

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April 29 - Burger King seeks cultural relevancy with OKRP | Amazon misses ad sales forecast

Friday, April 29, 2022

Amazon misses ad sales forecast, capping off rough run of tech earnings; Topo Chico Hard Seltzer wants consumers to ditch Cinco De Mayo frills; TikTok deepens AR investment with Camera IQ tools View

April 28 - McDonald's boosts Latino film talent | Meta's metaverse bets gain traction

Thursday, April 28, 2022

Facebook sees users grow again while metaverse bets gain traction; Budweiser seeks millennial attention with new creator-focused campaign; What marketers should consider when it comes to metaverse

April 27 - KFC shows off new creative direction | YouTube drags down Google

Wednesday, April 27, 2022

YouTube drags down Google performance as challenges pile up; AB InBev generates donations for Ukraine with limited-release beer; What Elon Musk's Twitter takeover means for advertisers; How

April 26 - What Musk's Twitter deal means for advertisers | Preparing for cookie deprecation

Tuesday, April 26, 2022

How prepared is the ad industry for a cookieless future?; Malibu calls for eternal summer with new campaign; WPP's e-commerce service expands with supply chain and logistics; What marketers should

April 25 - Degree boosts inclusivity with metaverse marathon | Taco Bell takes drag brunch on tour

Monday, April 25, 2022

Taco Bell takes drag brunch on tour at Cantina locations; Campaign Trail: Veuve Clicquot savors small moments and 250 years; Spot Pet Insurance employs Cameo for star-studded campaign View online |

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Friday, April 26, 2024

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Apple’s playing ball

Friday, April 26, 2024

The iPhone maker is going deeper into live sports, particularly football (or soccer). But it has a long way to go before becoming a destination ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Speculation continues to swirl over a possible WPP breakup

Friday, April 26, 2024

Sources moot a potential sell-off of individual agency assets as the agency holding group pushes ahead with turnaround plan. April 26, 2024 Speculation continues to swirl over a possible WPP breakup

Investors not buoyed by weather-beaten Boyd

Friday, April 26, 2024

Below-estimate Boyd, Betsson earnings recap, Churchill Downs' derby date, Gambling.com shares watch +More ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

Noncompetes might be dying. What does that mean for college sports?

Friday, April 26, 2024

Plus a new D-III collective, public records lawsuits, and more: ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Convincing loyal customers of a competitor

Friday, April 26, 2024

Today's hack When people think about giving advice, their desire to be helpful outweighs their supportive bias Supportive bias makes loyal customers of your competitors defend their current product

👀 The MF Who Ruined Search

Friday, April 26, 2024

I'm finally selling out… 😏 (COURSE LAUNCH) ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Diamonds are not forever

Friday, April 26, 2024

Also in today's edition: Tight pockets, still; AI fatigue is here ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏

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Friday, April 26, 2024

One tip. One tactic. One transformation. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

So, about my last email

Thursday, April 25, 2024

My responses to your concerns ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌