D2C Pulse - ⚡Taste The Thunder
Hello 👋 ! It’s been proven time and again - Love for a Brand love goes beyond its Products and that’s why Brands try to keep bringing “unique” experiences to their consumers. Recently Coca-Cola and Facebook opened their physical stores with experiences like special edition merchandise, VR, etc. to engage with their audience. Beverage brand Jagermeister also tried its hand at it. What’s in the news? 🗞️🪓 Woodchuck StreetJaipur-based custom furniture marketplace Wooden Street raised USD 30 mn in a funding round led by WestBridge Capital. Valued at USD 156 mn, Wooden Street offers modular furniture and home décor furnishings, on both online and offline channels. It has also invested in virtual reality and 3D visual-enabled furniture buying. With this capital infusion, it plans to open 200 physical stores and onboard 3000+ home decor brands on its platform, over the next 2 years.
🎳 Amazon strikes ShopifyAmazon is offering the ‘Shop with prime’ option to merchants beyond the Amazon marketplace i.e. Amazon will handle warehousing, logistics, and payments processing for orders placed on a merchant’s own webstore. It’s a win-win for both - Merchants get to keep customer data otherwise absent in the marketplace model and provide fast and free delivery to their customers, while Amazon gets additional commission. Why is this a blow to Shopify? Shopify has been trying to provide end-to-end solutions to merchants on its platform, including fulfillment. With this move, Amazon will surely take a piece of Shopify’s commission pie. PS: Flipkart is also venturing into a similar model. 🤓 The New Warby ParkerLenskart, now a USD 5 bn behemoth, raised another USD 250 mn in its ongoing Series I. Lenkart is a pioneer in Indian Eyewear Space for its business model broke the eyewear mafia by vertically integrating the spectacle supply chain, making the prices more affordable. Lenskart has almost 1000 stores in India and a strong digital presence. Seeing Lenkart’s success, more such players are slowly mushrooming - EyeMyEye, ClearDekho, Intellilens. An IPO is the next obvious for Lenskart, but it has delayed its plans owing to the market conditions and performance of recently IPOed companies (PayTM, Nykaa.) 👩🎤 Celebrity BrandsFemtech brand Nua roped in Deepika Padukone and Jewelry brand Priyassi (a brand of Mensa Brands) roped in Dia Mirza, as their brand ambassador, respectively. Both actresses are already faces of numerous other D2C brands: Oziva, Beco etc. 🍸 Who’s Greater Than thisNao Spirits, the maker of Indian craft gin brands Greater Than and Hapusa, has raised INR 2.5 mn from United Spirits. Nao Spirits has become a prominent alcohol brand as its sales accelerated during the pandemic with people choosing to consume premium gin at home. United Spirits Limited (Diageo India) is the subsidiary of global beverage alcohol company Diageo PLC, owing premium brands including Johnnie Walker, Black Dog, Black & White, etc.
🍪 D2C Bites
Brands that caught our eye! 🧿💆♀️ Treating body like a templeBody Cafe is raising awareness about organic products made from forgotten ancient Indian ingredients, Ayurveda and Healing Aromatherapy. It offers products for grooming, pets, and homes that are handmade and environmentally conscious. It has partnered with Ecovia (Returnable packaging solution for E-commerce) and uses biodegradable bottling, to build a brand that truly cares. 🥫Get canned with LIITLove for fantastic cocktails and convenience have come together to make a brand called InACan. Experience the satisfying snap of a can, the sounds of the drink effervescing, and a fantastic, satisfying flavor that satiates your desires with every InACan cocktail! Its flavors include Vodka Mule, Rum Latte. Trend of the Week: Warehousing 🏠India's Warehousing sector is picking up pace with massive investments poised to reach USD 10 bn over the next 4-5 years. Warehousing start-ups have been working on innovative solutions including offerings like order and inventory management, and green infrastructure. Reads & Recommendations 🤓
That’s all for this week! Stay tuned for more insights about the D2C ecosystem in India. Liked this week’s issue? Share some love. Click the ❤️ below. If you liked this post from GlobalBees D2C Pulse, why not share it? |
Older messages
A Scoop of Health 🍧
Monday, April 25, 2022
Marvellous Mrs. Nayar, Stylish Tupperware, Marketing "Never Have I Ever"!
📲 Tinder for mom & dad?
Thursday, April 21, 2022
Today's pick: Middle East... Party-smart & Go Retro!
Mad Dogs and Englishmen 🐶
Monday, April 11, 2022
India's super-app, Healthy Pasta, Make your marketing copy better!
Say Hiii to Hue & Hanoi 🇻🇳
Friday, April 8, 2022
We cover Asia's youngest consumer market: Vietnam!
Say Hiii to Hue & Hanoi 🇻🇳
Thursday, April 7, 2022
We cover Asia's youngest consumer market: Vietnam!
You Might Also Like
Here's how more schools are trying to become their own media companies
Thursday, April 18, 2024
What started as overflow team-specific streaming apps could become much more
The Capital Markets Forum, New York
Thursday, April 18, 2024
Our debut event on May 6 at the New York Stock Exchange ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🎙️ New Episode of The Dime Chris Fontes: Cannabis is Already Legal - Hemp vs Cannabis
Thursday, April 18, 2024
Listen here 🎙️ Chris Fontes: Cannabis is Already Legal - Hemp vs Cannabis Imagine this: warm, sunny Florida. Rescheduling has just been announced, and you're eager to hear industry leaders weigh
Win back 56% of shoppers
Thursday, April 18, 2024
Today's hack According to eMarketer, 56% of shoppers use the shopping cart to save items for later purchase According to eMarketer, 56% of shoppers use the shopping cart to save items for later
Jons Growth Journal Issue #2 - Managing Multiple Goals
Thursday, April 18, 2024
Why you give up (and I have too)
Time’s up for 24Seven
Thursday, April 18, 2024
Also in today's edition: Who are Tesla's Indian suppliers?; Reading the fine print of IMF forecasts ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
An Opportunity for the Doers...
Thursday, April 18, 2024
Discover the method that can help make 2024 the most successful year with affiliate marketing View in browser ClickBank Are you a doer? An action taker? If this sounds like you... If you're someone
🔍 Email Inspo & Campaign Dev
Thursday, April 18, 2024
And how to find viral content within communities and spin it into email campaigns.
The Dawn of Computer Vision: From Concept to Early Models (1950-70s)
Thursday, April 18, 2024
What is common between a cat and a first computer vision model?
Fantastic traffic sources (other than Google)
Thursday, April 18, 2024
1 million visitors/mo doesn't have to take years