The S.T.U.P.I.D. Email

(Swipe, Thought, Uplifting, Picture, Interesting, Drawing)

This is a fun email for Friday May 6th, 2022. Hope you like it :)
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🎤 Listen to this email here:

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Swipe:

This was an ad from 1969 when Pop-Tarts were first introduced. In one image and a little text, the ad shows:

• What they look like
• What’s inside of them
• How they are packaged
• That they go in the toaster
• The different flavors of Pop-Tarts
• Dimensions of the Pop Tarts (hand for scale)

This ad makes me want a Pop-Tart!!

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SPONSORED EVENT:

If you’re a freelance copywriter with $9, then you can join The 2nd Annual Copywriting Summit on May 16th - 18th (presented by freelancing platform MarketHire):

Want more clients? Looking to write better, converting emails? In search of strategies to create standout content (that gets shared around the internet)?

No matter what copy skill you’re looking to build this year, This Copywriting Summit has got you covered!

Live sessions from 20+ experts like:
Dickie Bush, JK Molina, Alex Fasulo, Rob Allen, Wiz of Ecom, Samar Owais, Neville Medhora (yes I’m speaking!), and more...

…It’s the biggest and best copy gathering of the year. Tickets are on sale now. Plus, for anyone who signs up from the Copywriting Course newsletter, you get 3 bonus gifts, at no additional cost:

• An ebook on 6 Secrets of Writing 6 Figure Emails
• A guide on 34 Headline Writing Secrets
• And a MASSIVE 461-page document full of booming DTC trends, email & copywriting tips, 100+ client ideas, and more

Normally, these books sell for between $19 and $399 each.

But right now, they’re sending them to anyone who gets a ticket today through this link for FREE. See you May 16!

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Thought:

Sometimes it's easier to just "Show" a product rather than describe it.

This ad from Miro just "shows" a team building out a communication workflow with a simple gif, and it helps explain the product much better than tons of text!

Taking this concept even further, did you know on Amazon's phone app you can see an augmented reality view of what a product will look like in your home?

Here I typed in "Shelf", found a product, clicked "View In Your Room" and through the camera I can see exactly what it would look like in real life.

Instead of describing what this shelf is like, Amazon took it a step further and lets you SEE THE THING IN YOUR OWN HOME!

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Uplifting:

I pay $600/month to have a guy from MyBodyTutor call me everyday at 10:15am and ask:

• What I ate (which I log throughout day).
• When I’m going to workout.
• What I'm going to do during that workout.
• What I’m going to eat today.

It’s been incredibly transformative on my eating habits.

For 2 years I was trying to hit a certain fitness goal and just "keeeppptt" missing it. The daily accountability this provides (also the fact I'm shelling out a good bit of money) keeps me on track.

I've never had a problem consistently working out....but pigging out on junk has always been a problem.

I've started cooking myself a lot more, and it's been super interesting to see how healthy you can make a meal (and learning what's in it vs never knowing with purchased meals).

Here's examples of meals I make now:

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Making healthier meals like this has actually been pretty simple (having a grill outside is a game changer), and the food is super delicious still!

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Picture:

In my experience Twitter is the fastest “Online —> IRL” friend making platform out there.

This is me and @RohunJauhar from DM to hanging out in 48 hours:

I've met a ton of friends through Twitter in the last year....and it kind of reminds me of the early days of blogging when you'd read people's blogs, somehow communicate, then meetup when traveling to their city or at a conference.

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Interesting:

Speaking of Twitter....there's so many social networks, which one do you focus on??

​In this recent post I reported on the 3 questions to ask which help you decide where to focus your energy:

#1.) What channels do I have a natural advantage?
​#2.) Will I enjoy spending 1-3 years of time on this platform?
​#3.) What main channel helps me create "cascading content"?

Ultimately it's best when you create one type of content that "cascades" into many types of content.

For me, it's like this:​
Blog Post ⇨ YouTube Script ⇨ Social Media Posts (Twitter and LinkedIn)

This means if I write one blog posts, it creates a nice SEO asset that then allows me to easily make other content:

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Drawing:

I love the shortening of information. You get to pick-and-chose your desired level of depth and mastery.

For example if you want to learn to cook an egg, you can choose your desired "depth" of knowledge:
​• 30 seconds: TikTok
• 15 minutes: YouTube
• 1 hour: YouTube
• 2 hours: Book
• 6 hours: Course
• 100 hours: School

However this illustration by Janis Ozolins shows it's actually KIND OF HARD to make short content!

I always thought making catching Instagram Reels or TikTok videos was easy, but often they have as much editing as a long video.

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Hope you enjoyed these little tidbits, have a happy Friday!
​Sincerely,
Neville Medhora - CopywritingCourse.com | @NevMed​

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