Product Habits - A hype-free overview of web3 marketing

103 Bits of Advice I Wish I Had Known

Kevin Kelly just celebrated his 70th birthday and shared a list of things he wishes he'd known when he was younger. Some of them are funny; others are more serious. The whole list is worth reading. A few of my favorites:

• Don't ever work for someone you don't want to become
• Don't believe everything you think you believe
• Whenever there is an argument between two sides, find the third side

Growth vs. Profitability

I can't tell you how often I've seen early-stage entrepreneurs choose growth over profitability. There are certainly use cases for prioritizing development, but in my experience, it's usually a trap. Most of the time, it's best to stay small and nimble until you nail product-market fit. Once you hit a breakeven or profitable point, you can switch your focus to growth. 

Closing a $60k SaaS Acquisition

This is a short and sweet post about how one investor closed a $60k micro-SaaS acquisition. The deal metrics and acquisition process details are illuminating. I'd be curious to see what these numbers would look like for other products and investors. 

Code-First vs. Product-First

Here's an interesting take: There are two kinds of programmers—the ones who care more about code and the ones who care more about product. The former focuses on things like tools, libraries, and languages used. The latter spends more time on the support, scaffolding, and steel beams of the product. I lean product-first. How about you?

How To Kill Innovation

If you're a product manager, this cautionary tale is a must-read. The thread explains how PMs can start a new role with good intentions but unintentionally kill innovation. Great ideas are fragile and often sound silly when you first hear them. You may get a more realistic product if you shoot them all down, but it won't be innovative. Don't confuse prioritization with killing ideas. 

A Hype-Free Overview of Web3 Marketing

Whenever a new channel emerges, marketers are usually among the first to figure out how to leverage it. Now they're turning their focus to NFTs and the rise of Web3. You'll enjoy this overview of how marketing has evolved alongside the web and where Web3 marketing is headed next. 

How To Leverage TikTok To Grow Your Email List

Building a social media audience is a worthwhile marketing goal, but you ultimately don't own your list no matter how successful you are at it. If you're investing in social media, it's worth doubling down on converting your audience over to email. Here are four of the best strategies.

Your A/B Tests Are Part of the Replication Crisis

A/B testing is an essential part of strategic company growth—unless you fall into the replication crisis trap. If you're so focused on getting positive results, then what you "learn" might be incorrect and send you down the wrong path. Here are some things you can do to choose the best experiments and be more objective in interpreting the results.