How To Know When To Outsource and How To Find Freelancers

Ready to hire some help? Here’s some help to help you do that.  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

MAY 10, 2022

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

In this issue:


full tilt

Know When To Outsource and How To Hire Freelancers

On average, content creators outsource some tasks around 18 months after launch, according to The Tilt’s 2021 Content Entrepreneur Benchmark Survey.

Regardless of the specific timing, creators often hire freelancers to offload mundane tasks or get help with a skill they don’t possess. But outsourcing even a few inches of the reins of a growing content empire can require a mind shift. Here are some tips and tricks for outsourcing and finding the right freelancers.

How do creators know it’s time? For Ev Chapman, it was the realization that her weekends were spent on administrative tasks – not the substantive projects that she enjoyed and would push her platform forward. For marketer and creator Philip VanDusen, he added up the time he spent repurposing content – reposting videos to Twitter, LinkedIn, and Facebook groups.

“That’s when you say, ‘To really leverage the work and intellectual property that I’m producing, how do I get this engine moving where it’s not me having to do everything?'” Philip says. “And that’s where you say, ‘I need some help.’"

How do you budget for a freelancer? Do you hire somebody now and hope their work will generate more revenue to cover that expense? Or do you wait until you’re overwhelmed and have the money in hand?

It depends on your level of risk and projections for success. Either way, you must have the money available to pay the freelancer even if the outsourced work doesn’t lead you to create more revenue.

Sometimes it’s best to start small, Ev recommends. Maybe it’s just 30 minutes a week. “Even just breaking off one task that’s pretty process-driven could actually be the start of getting somebody on board,” she says.

TIP: Make a pro-and-con list of tasks you love and hate to see what you might outsource.

How do you find freelancers? You might already know them — a mod on your Twitch stream who has been an essential part of your team or a fan eager to help you grow your platform.

As Philip grew overwhelmed with the success of his business, a follower of his YouTube channel reached out with a barter request: She offered her virtual assistance services at half her usual rate in exchange for some free coaching time with him. “It was an even trade,” he says.

But not every creator can find a candidate with the skills and interest in their audience. Here are some other ideas for finding freelancers:

  • Ask other creators who they work with.
  • Engage in LinkedIn, Facebook, or other social media groups designed for people with the skills you seek.
  • Consider freelance marketplaces like Upwork and Fiverr.

– Sarah Lindenfeld Hall

Get more tips on how to create successful partnerships with your freelancers.


content entrepreneur spotlight

https://www.thetilt.com/content-entrepreneur/kat-kamalani-changes-tilt

Entrepreneur: Kat Norton

Biz: Miss Excel

Tilt: Making Microsoft Excel fun

Primary Channels: TikTok (793.2K), Instagram (594K), courses

Other Channels: LinkedIn (17.9K)

Time to First Dollar: About a week. After her sixth TikTok, an IT company exec asked her to create courses about G Suite products.

Rev Streams: Course sales, corporate training, motivational speaking, occasional sponsored posts

Our Favorite Actionable Advice:

  • Take messy action: Kat Norton was anxious about being in front of people, but she took the leap to create her first TikTok from her childhood bedroom. It wasn’t perfect, but within a year, she had a seven-figure business.
  • Consider microlearning: Don’t create hours-long video covers. Short lessons are easier for people to digest.
  • Do some inner work: Whether it’s yoga, meditation, or time in nature, do the work to understand yourself. “Find a practice that you can do on yourself every single day to make yourself better,” Kat says. “Get yourself to a place where trolls on the internet won’t affect you.”

– Sarah Lindenfeld Hall

Read the story about Kat Norton aka Miss Excel.

Know a content creator who’s going full tilt? DM us. Or email tilt@thetilt.com.


quick talk

Caught on … Twitter

“Creators, you don’t need to be an expert. You just need to be useful.” – Alejandro Castanon


things to know

Money
  • Dipping down: The digital subscription boom appears to be cresting. Publishers are evaluating their paywalls or getting rid of them. Digital advertising, though, has seen a windfall. (Medialyte; h/t Simon Owens)
    Tilt Take: Think of opportunities to incorporate advertising or sponsorships into your business model. You have the audiences that brands want to reach.
  • Bucks without transparency: A check-in with 23 influencers on money-making platforms found they may get some dollars, but they don’t know the exact formula used by TikTok, Instagram, Pinterest, etc. (DigiDay)
    Tilt Take: Creators-turning-entrepreneurs must make sure social media revenue isn’t their only stream. If you don’t know how they calculate your payments, you can’t build a business on it.
Audiences
  • Musky Twitter: A pitch deck for investors reveals Elon Musk expects Twitter Blue subscriptions to be 69M by 2025 and 159M by 2028. He also forecasts users to grow from 217M last year to 600M by 2025 and 931M by 2028. (The Verge)
    Tilt Take: We’re not as confident (or as rich) as Elon.
  • Tingling takes: ASMR (autonomous sensory meridian response), also known as “brain massage” sensations, can only be experienced by between 20% and 70% of the population. (Scot Scoop)
    Tilt Take: While that’s a big range, it’s interesting to realize that not everyone can consume your ASMR content. It’s a lesson for all content creators – narrow your audience to those who are most likely to want it.
Tech and Tools
  • Meta’s mortem: Facebook will stop its podcast support and display options less than a year after its launch. (Social Media Today)
    Tilt Take: The failure of its Clubhouse alternative came quickly (though not as quickly as CNN+). Don’t buy the early hype for platforms mimicking popular features on other channels.
  • Go gone: YouTube Go, the Android app launched in 2016 to let users view videos offline, stops this August. Its departure likely will prompt more to pay for YouTube Premium, which allows download viewing. (Tech Crunch)
    Tilt Take: Always have a Plan B so when a third-party site changes the rule, you’re ahead of the curve.
And Finally
  • Watch now: Creators have fueled YouTube’s growth in recent years because no one really makes the distinction between “Am I watching broadcast, online video, or streaming video?” Instead, viewers watch what they care about in whatever format, says Brian Albert, Google’s managing director. (eMarketer)
    Tilt Take: Audiences want their content on-demand. That’s why evergreen content is beneficial for creators to grow their businesses.
  • NFT on Insta: Meta will let Instagram users integrate their digital content assets (NFTs) from Ethereum, Polygon, Solana, and Flow. Users also will be able to plug in their crypto wallets to prove NFT ownership and tag the creators. There will be no charge to post and share NFTs. (Coin Desk)
    Tilt Take: Another signal the Web3 world is growing in popularity.


the business of content


the tilt team

Your team for this issue: Joe Pulizzi, Ann Gynn, Laura Kozak, Marc Maxhimer, and Dave Anthony, with an assist from Angelina Kaminski, Sarah Lindenfeld Hall, and Don Borger.


Key phrases

Older messages

Hat Dance

Friday, May 6, 2022

Your content is doomed if you don't know which hat you're wearing when creating it ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How To Help Students Complete Your Online Courses

Tuesday, May 3, 2022

Only 15% of students complete online courses. How can yours be among that elite group? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Stop! Collaborate and Listen

Friday, April 29, 2022

Want to grow your audience? Collaborate with your “enemy.” ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why You Should Create a Free Community

Tuesday, April 26, 2022

A content entrepreneur regrets he didn't make this decision years ago. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Why You May Not Want to Give Your Name to the Business

Friday, April 22, 2022

You should know this one thing before naming your content business. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Weekly Regulatory Update (Week 13, 31/03/2022 - 06/04/2022)

Friday, April 8, 2022

EU passes KYC bill that stops anonymous crypto transactions. US lawmakers present 'stablecoin transparency' bill. UK plans to become crypto hub via recognising stablecoins, creating NFTs. ‌ ‌ ‌

Sports doping crashes in 'Icarus'

Friday, April 8, 2022

This is Extra Point: A guide on what to watch, listen to and read in the world of fitness culture. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

182 / Time sovereignty – vs – society’s rhythms

Monday, April 4, 2022

You can swim all day in the sea of knowledge and not get wet. – Norton Juster Featured artist: Aleksey Kulinkovich Dense Discovery Dense Discovery Welcome to Issue 182! View/share online → In the book

Another restricted antibody treatment

Monday, April 4, 2022

Plus: The global economic disruption of China's Covid outbreak ADVERTISEMENT Forbes | InnovationRx Last week, the FDA restricted the use of sotrovimab, the monoclonal antibody co-developed by Vir

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Monday, May 23, 2022

New tools launched and brighter news enclosed 3.9 mins to read · Your daily briefing for podcasting and on-demand, with 23020 subscribers; issue #1301 · Subscribe to Podnews free; and join your peers

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Monday, May 23, 2022

Good morning fellow humans - here's to having a fantastic week. Trevor Tony Fadell talks about the original iPods (video) This was super cool - they did x-rays of 3 different iPods, and Tony talks

🧙‍♂️ When sponsorships...don't go well 😬

Monday, May 23, 2022

Do THIS vs. sticking your head in the sand! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Seeing your SEO keywords in Google Analytics

Monday, May 23, 2022

Hey Reader! Have you ever tried to see your website's SEO keywords in Google Analytics before? Perhaps you've clicked around the dashboard and were met with the dreaded (not provided) or (not

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Monday, May 23, 2022

Hello Historically, L&D teams have mapped out skills needs on a time horizon of 3-5 years. Today, that just doesn't cut it. Now, the optimal mix of skills and capabilities changes every 6-12

Z's 3-in-3 • How to improve your memory (PART 1) • Autonomous robots with lasers • Living in a comfortable prison

Monday, May 23, 2022

I spent a week deep-diving into the neuroscience of memory and wanted to share the cream of the crop with you. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Stop trying to keep up with the Joneses.

Monday, May 23, 2022

Or, risk suffocating beneath your own ambition. Stop trying to keep up with the Joneses. If you make your living as a writer, a designer, a marketer or an entrepreneur, there is this invisible pressure

Food for Agile Thought #343: Why Teams Estimate, Sales Team Prevents Customer Contact, The HiPPO Effect

Sunday, May 22, 2022

Also: Critical Feedback, Sprint Goal Templates, Transparent Product Decisions ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Financial feminist podcast, Olympic champion mindset to overcome fear, Campaign manager at International Disability Alliance

Sunday, May 22, 2022

The Bloom Issue #90, May 22 ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Competitive product design

Sunday, May 22, 2022

Playing product catch-up + my conversation with Jane Portman ‌ ‌ ‌ Hey! Brian Casel here. As a reminder, you're subscribed to this here newsletter where I share my notes and conversations about