Saas Marketer - 5 HOT podcast growth tips

5 HOT podcast growth tips

📈

May 11

2. How to rank in Apple Podcasts in 72 hours

Step 1️⃣

Find a relatively cheap traffic source and run a simple image ad with a CTA to subscribe to a “top rated [[Category]] show in [[Your Geography]]”

Step 2️⃣

Target only iOS and deep link into Apple Podcasts, here is the formula:Instead of linking to your RSS feed or your direct Apple Podcasts URL 👇

Link to: podcast://[[RSS feed URL]]

This will auto open a little box to enable the listener to 1-click subscribe (it is widely believed that Apple Podcasts ranks based on new subscriptions in a specific time period)

Step 3️⃣

When you start to see early rankings… scale 📈

3. The three biggest mistakes most B2B podcasters make when they start...

1️⃣ Don’t get niche enough

If you run an email marketing agency, you could niche the show to focus on marketing, email marketing or open rates.

Choose open rates.

Chris Walker nailed a niche with State of Demand Gen, full breakdown of how they did it here.

2️⃣ Are not strategic about guests

If you sign a partnership deal with a guest that leads to revenue in the first 3 months of the show, you are likely to keep the show going to actually build the audience… which brings us to:

3️⃣ Don’t stick to a consistent release schedule for the first 6 months

Choose a release schedule that allows you to be consistent, releasing at the same time on the same day of the week either weekly, biweekly or monthly.

Hit these three things and you will beat 90% of B2B shows 📈

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Saas Marketer - 5 HOT podcast growth tips

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