Should You Be Using AI for Content Creation?
Hi there 👋
What if you outsourced all of the writing you were doing... to a computer? Would it come off as inauthentic, or would it truly improve your marketing efforts? That’s what we dive into this week on the Buffer blog.
We also feature a small business owner who has built a thriving community of over 15,000 dog-owners in under two years, and share a guide to starting your own social media marketing agency. Plus, our Director of Operations shares an update on why we increase our team's salaries every year.
Hoping you have a fantastic week ahead! Reach out on Twitter if this sparks any thoughts for you. 
P.S.: This is not a drill.
👇 The latest from the blog 
In this most recent edition of Ask Buffer, Tamilore does research and shares her own perspective as a writer about using AI to generate content. To answer the question, she writes “My gut instinct as a writer is to say no. However, part of my job is considering multiple perspectives when writing a piece — which changes my answer to it depends.” 
Jamie Ruden always knew she wanted community to be a big part of her platform for pet parents—but creating community from scratch is no easy feat. Here are the three steps she used to succeed. 
This guide will take you through all the necessary steps to starting a successful agency – from building a solid foundation and packaging your services to winning clients. 🗞 News from Buffer 
Every year, we increase our entire team’s salaries to keep up with market rates. This year, we increased salaries by 3% to 6% (between $2,078 and $13,500 per person) and it added $504,000 per year to our overall operating expenses. Read on to learn more.
Thanks for reading! ❤️
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