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UX Database Newsletter #104

“Painting is poetry that is seen rather than felt, and poetry is painting that is felt rather than seen." Leonardo da Vinci

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Ideology

I want to talk about Simon Sinek and his Golden Circle and how I used this process to do UX Database.



Simon Sinek is a reputed author of TED talks and has a very interesting theory about value propositions, the Golden Circle, and for the short time I'll be talking, I'll get straight to the point.



This golden circle is based on how our brain works and how we can drive emotions through our value proposition: if we start with the Why, we are communicating our motivation, our beliefs; with the How, the actions we will have to take to fulfil the Why, and finally, the What, the resulting artefact.



It seems so easy that it seems obvious, but you would be surprised how many people or organisations do not think about the why of their actions, and we as designers, every design decision we make comes from facts and data. In other words, the Why and the How communicate with our limbic system, influencing the behaviour and decision making of our listeners; while the What, the neocortex, focuses on the rational part, not being so critical for our listeners, being the why of our design process, where the why is more critical than the final artefact itself.

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It seems so easy that it seems obvious, but you would be surprised how many people or organisations do not think about the why of their actions, and we as designers, every design decision we make comes from facts and data.



In other words, the Why and the How communicate with our limbic system, influencing the behaviour and decision making of our listeners; while the What, the neocortex, focuses on the rational part, not being so critical for our listeners, being the why of our design process, where the why is more critical than the final artefact itself.



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Articles & Ideas

With a new way to search designed around Airbnb Categories, the innovative Split Stays feature, and AirCover for guests, this launch represents the biggest change to Airbnb in a decade.

Airbnb

Our global design conference is the launching point of several new features, updates, and more. Read on for all of our newest news.

Figma Team

The optimal line length for body text is 50–75 characters. Shorter or longer line lengths can hurt readability. Our large-scale testing reveals that text line length often makes product or service descriptions unnecessarily difficult for users to read

Baymard Institute

While roadmaps differ in scope, their main benefit is building alignment. We address some of the common questions asked about the topic by practitioners.

Sarah Gibbons

At the start of 2021, Dialpad’s core product was a business phone platform. We supported several use cases, but making and receiving phone calls over the internet was our bread and butter.

Ted Goas

Complex content slows down users and distracts from task performance, thus degrading the user experience. Clear language facilitates comprehension. It's that simple.

Garrett Goldfield

How many times have you seen a senior industry leader who's done amazing things in their past roles come into a new company or team and...struggle? Whether it's by coming in hot and trying to change things too fast, or feeling like an impostor and not speaking up, it's hard to be a new leader.

A Vora

Aligning elements on your UI creates an underlying invisible structure — when two elements are aligned, their edges or center lines follow a common position.

Krisztina Szerovay

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