The Rise of Anti-Fans, Burrito Tape, and Why Beer Costs $28 In NY Airports | Non-Obvious Insights #321

Dear Newsletterest,

Can one tweet spark a movement for fairer pricing at airport restaurants? Does the recent rise of anti-fans devoting themselves to tearing down a controversial actress signal death for the #metoo movement? What will the future of car dealerships look like? Why are more young people choosing to spend money on experiences today instead of saving for tomorrow? These stories and an image for a product that the world has definitely been waiting for (burrito tape!) are all featured in this week's non-obvious story selections. Happy reading!

The Car Dealership is Shrinking and Being Reimagined for the Future

What if selling cars didn't require so much space? With the amount of research that you can do online today, dealerships don't need the same footprint that they once did. This week Honda announced a new dealership design that is modular, flexible and far smaller than traditional dealerships. As most major car makers pivot to making more electric vehicles, the lucrative ongoing maintenance deals that dealerships rely on will decrease while the buying process for cars increasingly moves online.

So what will this mean for the dealerships of today? Already industry reports show a "historic" 383 dealerships change ownership in 2021 - with most of them being small family businesses acquired by larger dealership groups. This consolidation will likely continue, along with automakers pushing those larger dealers to retrofit more of their older locations to a new sleeker (and smaller) location optimized for how people buy cars today. All of which means the overall experience of buying a car should get less stressful, more transparent and something consumers might actually look forward to instead of dread.

Amber Heard and the Disturbing Rise of "Anti-Fandom"

If a fan devotes their time and money to celebrating a thing or person that they love, then an "anti-fan" does the opposite ... choosing to dedicate their attention to focusing on what they hate. It seems the celebrity legal saga between Johnny Depp and Amber Heard has awakened an anti-fan movement of people who really hate the actress. The fact that some people devote this much emotional energy to something so insignificant is sad and disturbing ... but not surprising. One perspective that may shine some light on why so many people seem so involved in something so trivial comes from an anti-fan interviewed for the story:

“We hang so much of our own identity on these things that we love ... so if those things are threatened, you either have to admit that you’re sort of a bad person for liking those things or you have to convince yourself that everyone else is wrong.”

In that sense, I suppose the anti-fan movement is similar to so many other flawed mindsets. What it reveals is the danger that stems from the inability to admit you might actually be wrong about something. Changing your mind takes bravery ... something too many anti-fans (and people) seem to lack.

How a Tweet About $28 Airport Beer Helped End Airport Price Gouging

Last year some guy tweeted about finding a $28 beer at a NYC airport. That's the sort of thing people regularly complain about on social media. His tweet, however, sparked a legislative inquiry by the NYC Port Authority that may end up creating an aftershock of legislation making this sort of "indefensible" price gouging at airports illegal. For any business traveler, the rationale for such exorbitant pricing at airports is pretty obvious ... when you're on an expense account where someone else pays, who cares how much beer costs? However the tweet still sparked a PR crisis for airport food service operator ATG, who claimed it was a mistake at the time. Either way, the lesson here is clear: angry tweets about injustices are easy to ignore ... unless they happen to be about someone daring to overcharge for beer in America.

Is Saving For Tomorrow Pointless? Many Young People Now Think So.

A recent study by Fidelity showed that nearly half of people aged 18 to 35 “don’t see a point in saving until things return to normal.” More 55% of all people surveyed said they have put retirement planning on hold. Whether it's the pandemic, climate change, threat of war or some other reason ... saving for tomorrow has become less appealing than enjoying it while you still can.

These self-described "financial nihilists" are spending on living in nicer places, taking dream vacations and generally enjoying life more. As one standup comedian jokes, "I’m not saving for retirement. I’m going to spend my money now, while we still have a supply chain at all.” The effects of this mindset shift could be seismic - if the rising price of those experiences due to inflation doesn't get in the way.

Inside Facebook's Transparency Report and a Theory About Musk's Endgame

"The conversation about social media platforms censoring free speech always takes place on the most abstract level. People will complain about individual posts that get removed, sure, but only rarely does anyone drill down into the details: on what categories of posts are removed, in what numbers, and in what the companies themselves have to say about the mistakes they make."

This week, Facebook released their biannual transparency report for the second half of 2021. It's filled with numbers, intentionally confusing and hard to decipher. A few things, however, are relatively clear.

Despite what you might hear in the media, most of content moderation isn't about politics or free speech. It's taking down or policing content such as hate speech, bullying, child exploitation and nudity.
Millions of posts are taken down by mistake and later reinstated with little to no explanation for users, creating frustration and providing easy fodder for critics to complain about foul play.
Most reporting and data seems focused on individual posts rather than on offensive user accounts or users who are repeat offenders.

One conclusion from digging into this research is that Facebook (and perhaps other platforms as well) might be better served by focusing on reducing the number of fake, spam or anonymous accounts that people are allowed to have on their platforms. Based on the assumption that people might be more reluctant to post illicit content or be a bully or post racist remarks if that were more directly tied to their identity in real life, that move alone could cut down offensive posts significantly. If it worked, that might allow the platform more time and space to improve the way content gets moderated in the first place. Not to give him too much credit, but perhaps a similar thought is actually Elon Musk's strategic endgame with his latest reason for putting the Twitter deal on hold.

5 Interesting Stories to Read and Share For Asian American Heritage Month

This month is Asian American and Pacific Islander Heritage Month, where dozens of impossibly diverse cultures and people are all lumped together for a single month of celebration. Putting aside the fact that this month has a LOT of dimensions to it, there are some interesting stories that I've been collecting throughout the month that do shine a spotlight both on the diversity of people from these cultures as well as offer unique spotlights into aspects of "AAPI" people that are worth reading and sharing. Here are a few of them:

Even More Non-Obvious Stories ...

Every week I always curate more stories than I'm able to explore in detail. Instead of skipping those stories, I started to share them in this section so you can skim the headlines and click on any that spark your interest:

How are these stories curated?

Every week I spend hours going through hundreds of stories in order to curate this email. Want to discuss how I could bring my best thinking to your next event as a keynote speaker or facilitator? Watch my new 2022 speaking reel on YouTube >>

Want to share? Here's the newsletter link:
https://mailchi.mp/nonobvious/321?e=f7921ac548

This Non-Obvious Insights Newsletter is curated by Rohit Bhargava. | View in browser

Copyright © 2022 Non-Obvious, All rights reserved.
You were subscribed to the newsletter from Non-Obvious

Our mailing address is:

Non-Obvious

Rochester, NY 14602

Add us to your address book

Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list

Exotic Tiger Steaks, Marvel's Marketing Secret and the Most Boring Room Ever | Non-Obvious Insights #320

Thursday, May 12, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, It's a destination filled week for me with Boston and San Diego on my schedule as events continue to start back up, but

Man Loses Access To Holographic Wife, Ageist Fonts and Why You Need To Vote Republican This Week | Non-Obvious Insights #319

Thursday, May 5, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, What would you do if you couldn't speak to a loved one ever again due to a software glitch? What do most Americans

How To Earn Real Money For Walking, VR Simulated Kisses and a Billionaire More Important Than Elon Musk | Non-Obvious Insights #318

Thursday, April 28, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, Elon Musk was big news this week, but he's not the most significant billionaire we should be talking about right now.

Micronations, Cleaning Up Barcelona and How Corporate Boards Are Failing All of Us | Non-Obvious Insights #317

Thursday, April 21, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, Why do schools in America continue to consider legacy in the college admissions process? What would it take to gain a

The Huckster Economy, Balloon Telescopes and the Non-Obvious Newsletter Honored In 2022 Webby Awards! | Non-Obvious Insights #315

Thursday, April 7, 2022

The most interesting and non-obvious stories of the week. Dear Newsletterest, I have always thought the idea of a "humble brag" was stupid. You're either humble, or you brag. Why try to

The Rise of Anti-Fans, Burrito Tape, and Why Beer Costs $28 In NY Airports | Non-Obvious Insights #321

The Car Dealership is Shrinking and Being Reimagined for the Future

Amber Heard and the Disturbing Rise of "Anti-Fandom"

How a Tweet About $28 Airport Beer Helped End Airport Price Gouging

Is Saving For Tomorrow Pointless? Many Young People Now Think So.

Inside Facebook's Transparency Report and a Theory About Musk's Endgame

5 Interesting Stories to Read and Share For Asian American Heritage Month

Even More Non-Obvious Stories ...

Older messages

Exotic Tiger Steaks, Marvel's Marketing Secret and the Most Boring Room Ever | Non-Obvious Insights #320

Man Loses Access To Holographic Wife, Ageist Fonts and Why You Need To Vote Republican This Week | Non-Obvious Insights #319

How To Earn Real Money For Walking, VR Simulated Kisses and a Billionaire More Important Than Elon Musk | Non-Obvious Insights #318

Micronations, Cleaning Up Barcelona and How Corporate Boards Are Failing All of Us | Non-Obvious Insights #317

The Huckster Economy, Balloon Telescopes and the Non-Obvious Newsletter Honored In 2022 Webby Awards! | Non-Obvious Insights #315

You Might Also Like

"Notes" of An Elder ― 12.27.24

10 busiest VCs in supply chain tech

🔔Opening Bell Daily: Housing Outlook 2025

There's no point in being Data-Driven if your data actually sucks

A simple hack to double your conversion rate

A Cricket Legend’s Abrupt Exit

One final game before the year ends

Podcast app setup

24% of all Seed VC Rounds Were For SaaS in 2024

🎙️ New Episode of The Dime Uniform Genetics, F1 Hybrids, Better Yields: New Age Cannabis Cultivation ft. Ralph Risch