Ahrefs - Ahrefs' Weekly Digest #86

Hey there,

In this week’s edition:

  • Sam has just started an advanced link building course on our YouTube channel.

  • Mateusz shares 17 different lead magnet ideas you can use.

  • Michal shows you how to measure and calculate your SEO ROI.

  • Joshua differentiates between SEO and SEM.

  • And I’ll share with you 11 internet marketing strategies that work, plus some examples of successful link bait.

As always, click through to read each post. Or if you’re busy, read the tl;dr below each link.


New on the blog 🎉

17 Lead Magnet Examples + Tips on Topics & Traffic Sources

Mateusz Makosiewicz

Here are 17 ideas that can help you convert visitors into leads:

  1. Free tools

  2. Product trials and samples

  3. Early access/waiting lists

  4. Discounts and bonuses

  5. Sales materials and product demos

  6. Expert advice/free assessments

  7. Courses

  8. White papers

  9. Ebooks

  10. Webinars/virtual summits

  11. Reports

  12. Newsletters

  13. Calculators

  14. Cheat sheets and checklists

  15. Templates

  16. Swipe files

  17. Contests, quizzes, and giveaways

How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)

Michal Pecánek

The ROI formula for SEO is simple:

SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments

However, it can be tricky to get to some final numbers:

  • Organic search is often viewed as a “free traffic” channel, but that’s devaluing the huge time investments that usually go into it. And those are not the only associated SEO costs. Employees, freelancers, agencies, tools, and link building are all costs. 

  • You need proper conversion tracking in Google Analytics (or its alternatives) to get the value of your organic traffic conversions.

  • You should also check and analyze the conversion paths of your visitors and how each channel contributes to conversions.

SEO vs. SEM: What’s the Difference?

Joshua Hardwick

The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO focuses on getting traffic from organic search, whereas SEM focuses on getting traffic from organic and paid search. 

11 Internet Marketing Strategies That Work

Si Quan Ong

Here are the 11 internet marketing strategies that work:

  1. Search engine optimization

  2. Content marketing

  3. PPC marketing

  4. Email marketing

  5. Affiliate marketing

  6. Influencer marketing

  7. Video marketing

  8. Social media marketing

  9. Podcasting

  10. Conversion rate optimization

  11. Reputation management

What Is Link Bait? 7 Successful Examples

Si Quan Ong

Link bait is content designed to attract backlinks. It’s something so valuable and interesting that bloggers and journalists want to link to it.

Here are some best practices for creating link bait that “takes advantage” of share triggers:

  1. Make your link bait practical

  2. Make your link bait opinionated

  3. Make sure your link bait evokes emotion

  4. Make your link bait visual

  5. Make your link bait newsworthy

  6. Make your link bait a story

  7. Include what other people are already linking to


New on YouTube 📺

Advanced Link Building Course by Ahrefs

Sam Oh

Sam has just started a five-part advanced link building course on our YouTube channel. Check it out to learn how to find prospects, craft personalized emails, and validate your link building campaigns efficiently. 

Here are parts one and two. The rest will be out soon, so make sure you’re subscribed to our channel so that you’ll be informed when the videos are released!
 

Till next time ;)
Cheers,



Older messages

Ahrefs' Weekly Digest #85

Thursday, May 12, 2022

Hey there, In this week's edition: Mateusz shares the 14 digital marketing skills you need. Tim explains how our Keyword Difficulty metric works. Himanshu shares the seven steps you can follow for

Ahrefs' Weekly Digest #84

Thursday, May 5, 2022

Hey there, We have two new research studies this week: Patrick conducted the largest link rot study ever. Tim studied the accuracy of our own search traffic estimations. Tim also has a post where he

Ahrefs' Weekly Digest #83

Thursday, April 28, 2022

Hey there, This week, we have guides for some high-level marketing topics, such as competitive intelligence, marketing automation, and integrated marketing communications. We also dive a little deeper

Ahrefs' Weekly Digest #82

Thursday, April 21, 2022

Hey there, In this week's newsletter, Sam shares 11 in-demand digital marketing skills you should master, while Patrick shows how to create great content. Meanwhile, Mateusz will teach you how to

Ahrefs' Weekly Digest #80

Thursday, April 7, 2022

Hey there, We're at BrightonSEO this week! Say hi to us if you're in town. 👋 Let's get on to the newsletter. As always, click through to read each post. Or if you're busy, read the tl;

The Long Game 111: Wearables — From Data to Insights, Finding the Right Life Partner, Movement Marketing, Men Don'…

Monday, June 27, 2022

✋ Don't Surround Yourself With Smarter People, Philosophy not Science, Work From Home, China, Skyscrapers, Visualize Value, and Much More! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

You can save $700 on the $1mil Email List Course right now!

Monday, June 27, 2022

​ ​ Hey future million-dollar newsletter crew! So, here's the deal. Just about anybody who has been through our "How to Turn Your Email List into $1mil" online course has said that

Tuna Fish.

Monday, June 27, 2022

This is hands down the most bizarre story I've ever heard in my life. LET'S CALL IN THE HEAVIES. In Antibes –– a gorgeous coastal town that sits along the French Riviera like a stubborn old

I love SEO but this topic is also a game-changer

Monday, June 27, 2022

I'm taking a hard detour from SEO today Reader. And bringing up another crucial topic every blogger, niche site builder, and affiliate marketer should be thinking about if they truly care about the

Now I Know: TK

Monday, June 27, 2022

TK View this email in your browser · Missed one? Visit the Archives I'm back from my vacation and have a new Now I Know story to share! Hope you enjoy it. -- Dan The Silver Miners That Left Behind

How Tesla ships software

Monday, June 27, 2022

Good morning! Just a few links this week, everybody back to work! Trevor The 2-hour Cocktail Party (book) My friend Nick Gray wrote a fantastic book about how to organize a 2-hour cocktail party. This

Z's 3-in-3 • Proof that placebos work (and not because of ignorance) • Here's a better order to eat your food • The power of belief

Monday, June 27, 2022

I might need to rethink and make adjustments to my fruit-first approach... ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Gatekeeping Sheets

Monday, June 27, 2022

Gatekeeping is bad for society but it might be good for your sheets. You might want to restrict access to certain cells based on the fact that other cells are blank. Creating order of filling out cells

Anger

Sunday, June 26, 2022

Who are these people? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The Issue of Stories

Sunday, June 26, 2022

The Tale of Tales What is the story of the three little pigs? The tale of Luke Skywalker? Holden Caulfield? If you walk into a movie without knowing what it is or who's in it, and the first scene