Hey there,

In this week’s edition:

• Sam has just started an advanced link building course on our YouTube channel.

• Mateusz shares 17 different lead magnet ideas you can use.

• Michal shows you how to measure and calculate your SEO ROI.

• Joshua differentiates between SEO and SEM.

• And I’ll share with you 11 internet marketing strategies that work, plus some examples of successful link bait.

As always, click through to read each post. Or if you’re busy, read the tl;dr below each link.

New on the blog 🎉

17 Lead Magnet Examples + Tips on Topics & Traffic Sources

Here are 17 ideas that can help you convert visitors into leads:

1. Free tools

2. Product trials and samples

3. Early access/waiting lists

4. Discounts and bonuses

5. Sales materials and product demos

6. Expert advice/free assessments

7. Courses

8. White papers

9. Ebooks

10. Webinars/virtual summits

11. Reports

12. Newsletters

13. Calculators

14. Cheat sheets and checklists

15. Templates

16. Swipe files

17. Contests, quizzes, and giveaways

How to Measure SEO ROI (Incl. 6 Challenges of Calculating It)

Michal Pecánek

The ROI formula for SEO is simple:

SEO ROI = (value of organic conversions - cost of SEO investments)/cost of SEO investments

However, it can be tricky to get to some final numbers:

• Organic search is often viewed as a “free traffic” channel, but that’s devaluing the huge time investments that usually go into it. And those are not the only associated SEO costs. Employees, freelancers, agencies, tools, and link building are all costs. 

• You need proper conversion tracking in Google Analytics (or its alternatives) to get the value of your organic traffic conversions.

• You should also check and analyze the conversion paths of your visitors and how each channel contributes to conversions.

SEO vs. SEM: What’s the Difference?

The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEO focuses on getting traffic from organic search, whereas SEM focuses on getting traffic from organic and paid search. 

11 Internet Marketing Strategies That Work

Si Quan Ong

Here are the 11 internet marketing strategies that work:

1. Search engine optimization

2. Content marketing

3. PPC marketing

4. Email marketing

5. Affiliate marketing

6. Influencer marketing

7. Video marketing

8. Social media marketing

9. Podcasting

10. Conversion rate optimization

11. Reputation management

What Is Link Bait? 7 Successful Examples

Si Quan Ong

Link bait is content designed to attract backlinks. It’s something so valuable and interesting that bloggers and journalists want to link to it.

Here are some best practices for creating link bait that “takes advantage” of share triggers:

1. Make your link bait practical

2. Make your link bait opinionated

3. Make sure your link bait evokes emotion

4. Make your link bait visual

5. Make your link bait newsworthy

6. Make your link bait a story

7. Include what other people are already linking to

New on YouTube 📺

Advanced Link Building Course by Ahrefs

Sam has just started a five-part advanced link building course on our YouTube channel. Check it out to learn how to find prospects, craft personalized emails, and validate your link building campaigns efficiently. 

Here are parts one and two. The rest will be out soon, so make sure you’re subscribed to our channel so that you’ll be informed when the videos are released!
 

Till next time ;)
Cheers,