The DO Lectures - The Upward Spiral.

Hi there,

Business can be a tough teacher…

The last two years have given more lessons than the previous decade.

The supply chain of business headaches has no delays.

They arrive without needing proof of signature.

As founders, especially in these times, our lessons are either paid with money or time.

We make mistakes, we think something will work, then at the end of the day, it doesn’t.

That learning is all part of our beautiful crazy journey, but it must be paid for, either with your money or your time.

When you zoom out for a second, you can see time is the most expensive of all.

Unlike your business, time doesn’t do refunds.

Once gone, that time is not coming back.

That context helps us to understand that TIME is the thing we need to protect.

Money can be earned back.

And yet, this is the ugly truth when business gets tough; we almost always choose the option of working longer.

We choose the downward spiral.

You think the number of hours is the answer, so you get on the treadmill and run faster.

And faster. And then you kid yourself that it is the only thing you can do.

The result is you keep your business struggling along but, if you are being honest, you lose yourself.

You are more tired, grumpier, and further away from living the dream than ever before.

Don’t get me wrong; I don’t mind struggling if the result is I end up at THRIVE.

Then, YEAH, the result is worth it.

But there is a big difference between THRIVE and SURVIVE.

How to accelerate your results, not your hours.

This is important.

The way you choose the UPWARD SPIRAL is to understand what will get your business to thrive, even in tough times.

The path to the UPWARD SPIRAL is through CREATIVITY and IDEAS.

They are your accelerator.

A quick note to help you understand why ideas matter in tough times.

For example, the reason your social media is delivering less than it was even 365 days ago is that:

1. The algorithm has changed.

2. Attention is scarce.

This is one busy world. And if you keep doing what you always have, you will end up losing.

But if you understand this rule, you will begin to win again:

DIFFERENT BEATS BETTER.

You must learn to stand out. What will separate you are your ideas.

Here’s the good news.

ATTENTION IS SCARCE.

DITTO: GREAT IDEAS.

That’s how you can win.

I doubt that even with your work ethic, you will outwork your competitor.

But you CAN outthink them.

That is the path to the UPWARD SPIRAL.

Good to know.

Average viral films don’t get shared.
Average Instagrams don’t get liked.
Boring tweets don’t get re-tweeted.

Social media takes no prisoners.

It’s binary.

You have attention.

Or not.

It’s ruthless in sorting out the great from the average.

Engagement costs no more than average.

Average is expensive.

Engagement is cheap.

The answer is obvious:

Spend more time on being creative.

Caution: Don’t tell yourself this lie -

"I am not creative."

Hmmm.

The truth is everyone is creative.

But maybe a better thing to understand is that your creativity can be amplified.

We all have some.

But we need to train it.

Thankfully, there is a way to multiply the creativity muscle that we currently have.

We can learn to unlock it. And let it fly.

Like any skill, we can learn how to get good at it.

You just need to learn how to think different, and that is by asking better questions.

Think of creativity as an insurance policy. It pays out in good times.

And bad.

One important thing to add: Choose your teachers well.

Graham Fink is one of the most awarded creative directors on

the planet.

Learn from someone who can do what you currently can’t.

That is why I am so proud that Graham agreed to do this online course.

Having better ideas beats working longer.

Choose the UPWARD SPIRAL.

Choose better ideas, not more hours.

If stuck, don’t stay stuck.

Can I ask some tough questions?

How long have you been dealing with this struggle?

Was it before the economy got choppy?

Do you think, be honest now, that working longer and longer is going to solve it?

And how long can you sustain that?

And what is stopping you from getting there on your own?

I ask these questions because I have asked myself these questions.

We all experience this TENSION.

THE ONE THING I HAVE ALWAYS RELIED ON IN TOUGH TIMES IS MY IDEAS.

In many different hours of needs, they have come through for me.

They came out of nowhere and took me back to thrive.

I LOVE them for that.

They have had my back when my back was against the wall.

I have learnt to trust my creativity.

And I know that is not EASY in hard times.

At 21, I joined the Ideas Army.

Mr Fink taught me how to think, but to think different.

I didn’t know how lucky I was at the time.

But every time my business throws me a curve ball, I go back to what he taught me about ideas.

Do I think you should do Graham’s FINK DIFFERENT online course?

Yes. One million percent.

Running a business can be the best thing ever. Or the worst thing ever.

It can be brilliant or depressing.

It can be so much fun or more stress than a human should ever have to cope with.

The difference between the two is the quality of your ideas.

You have the answers.

You just need to learn how to unlock them.

TODAY IS THE LAST CHANCE TO JOIN.

Fink Different – Graham Fink.

Our all-new online course will give you the blueprint on how to have big ideas, to think different, and to stand out in this tough business world.

We are closing the doors TONIGHT at 11.59pm BST.

Graham Fink is one of the most awarded creative directors on the planet.

He has won 4 BAFTAs. He has worked with some of the biggest brands in the world. He has worked across 3 continents.

Graham is a true maverick thinker.

And he will teach how to think different.

And yes, it can be learnt.

My best,

P.S. Don't forget it closes at 11.59pm BST tonight.

BUY NOW

Full details here:

So who is this course for?

Entrepreneurs who want to get noticed.
Employees who want to gain influence.
Brand marketers who want to make some noise.
Clients who want to bring more work in-house.
Those who want to win at marketing, advertising and promotion.
Those who want to get their big idea started but just don't know how to.

What will you learn?

You’ll unleash your creativity to grow your business and grow your 'Self'.
How to think creatively, even if you don’t think you are creative.
How to have big ideas. And sell them.
How to pitch to anyone.
How A.I. can maximise your creativity.
How to upgrade your HOS (Human Operating System).
How to discover and make the most of new media.
How to find your creative voice.
How to grow your confidence.
And So. Much. More.

But best of all, you will acquire practical, actionable tools to be able to go into the world and execute these learnings.

The Live sessions take place via Zoom, at the same time and on the same link each week.

Don’t worry if you can’t attend the live sessions, they are all recorded and available to watch within 48 hours.

As always, everyone who signs up is completely protected by our 30-day 100% money-back guarantee.

Take the course, see how you can transform your brand, and then decide if the course is right for you.

If your business is tough right now, invest in your brain. Teach it how to have ideas, let your ideas work hard for you.

Great ideas have the best work ethic. They are relentless at growing your business.

Just imagine having an idea that makes growing your business so EASY, even when the economy is weak.

That is possible. Because you are only one idea away from changing everything.

I hope to see you in this course.

Thanks for your time.

And remember, choose the UPWARD SPIRAL.

BUY NOW

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last two years beautiful crazy journey one busy world DIFFERENT BEATS BETTER The Downward Spiral Average viral films

The DO Lectures - The Upward Spiral.

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