Sticky Notes - How I've sold $35,000 worth of poetry.

IF YOU CAN SELL POETRY, YOU CAN SELL ANYTHING.

I've written three books of poetry & prose:

1. One Minute, Please? 
2. After her
3. Guillotine

I could tell you they contain some of the best writing I've ever done and that I poured my heart out in-between each one of their covers but... well... let's cut the shit. 

You don't give a flying fuck about my poetry. You just care about how I've managed to sell my poetry.

While for most of my career I've been denying this truth harder than a conservative Baptist Preacher denies the possibility of his college-aged kids not saving themselves for marriage, sooner or later both myself and Father John must recognize that denial isn't just a river in Egypt. 

So, this is me giving you what you want. 

Moving $35,000 worth of poetry & prose as an independent writer is harder than moving $3.5 million worth of software at a start-up.

Mark my words, if you can figure out a way to break even (and maybe even earn some beer money along the way) as an independent artist, you can out-market 90% of all those greasy marketing "thought-leaders" who'd push their wives into a woodchipper if it meant they could achieve some level of LinkedIn fame. 

The sharpest CMO I know doesn't even post on Linkedin. He's too busy marketing his goddamn company. It's a fella named Dave Peterson over at Celonis. Look him up. They're valued at about $11 Billion (and that's Billion with a "B"). 

Several months ago Dave and I were having dinner at a steakhouse in New York called Keens. I asked him what his secret was. He pointed at Max Pepe across the table –– Max serves as the VP of Marketing & Content at Celonis –– and he said "I hire pirates".

While Max kind of resembles a pirate, Dave was hinting at the fact that Max wasn't born a marketer nor did he go to school to become a marketer nor did he constantly post about being a marketer on Linkedin; that Max is a musician and an artist that later fell in love with marketing and, because of this, he had something the vast majority of marketers don't have: Original Fucking Thinking

All that to say, if I were building out a marketing A-team, I would ask every candidate that walked through the door the following question: "What's the most creative thing you've ever done to pay the bills?"

Then, I'd shut up and listen. 

If I were ever asked this question, I'd explain how I've managed to move a few thousand copies of my poetry books. 

I'd tell the hiring manager that I marketed
One Minute, Please? by writing it in public, sharing every single piece on Instagram and then turned around and dedicated it to the hundred or so people who rooted me on by tattooing their names to the inside of the cover. 

I'd tell them that I marketed
After Her by remembering Don Draper's "It's Toasted" advertisement for Lucky Strikes; that I took matches to the cover of After Her to "toast" my own literature, and then downed four or five shots of bourbon and filmed a 3-minute-long spoken word poem

I'd tell them that I marketed
Guillotine with a tub of red paint, a flailing paintbrush and a miniature film documenting this entire process of "bleeding" on my covers from start to finish. 

All that to say, advertising is dancing with the devil and if you're going to sell off part of your soul to dance with the sonofabitch, don't waste the sale on pay-per-click ads, Linkedin Broety, performance marketing and inside-the-box thinking. 

If you're going to dance with the devil, be creative and have some goddamn fun while the two of you tango.

But, I digress. 

Cheers,


Cole.


P.S. So far, you've gotten 0 folks to subscribe to Sticky Notes –– keep firing off your referral link (https://join.honeycopy.com/d9dc9c3a) and you'll have some goodies coming your way in no time.

If I were to pick a favorite...
Copyright © 2022 Honey Copy, All rights reserved.
A while back you opted into a weekly email called "Sticky Notes". Remember? If not, you can always unsubscribe below... and risk breaking this writer's heart.

Our mailing address is:
Honey Copy
3116 N. Central Park
Unit #1
Chicago, IL 60618

Add us to your address book


Want to change how you receive these emails?
You can update your preferences or unsubscribe from this list.

Email Marketing Powered by Mailchimp

Key phrases

Older messages

The time Don Draper bummed a cigarette off my buddy. 

Friday, May 27, 2022

I was in New York City with my girl for the release of her most recent album. AND THIS AIN'T NO SHIT. THE TL;DR... How to become the Don Draper of cold email is an afternoon-sized guide that will

I got you something. 

Thursday, May 26, 2022

Is it a... pony? SPREAD THE WORD. Growing a newsletter is tough work. It's like trying to resurrect the Dodo. That being said, I need all the help I can get... I run a referral program at Sticky

You're looking at Sticky Notes first ever referral program.

Tuesday, May 24, 2022

You bring me subscribers & I send you cool stuff. SPREAD THE WORD. SPREAD THE WORD. SPREAD THE WORD. TL;DR... So, I've rolled out a referral program. 💌 It's fairly straightforward: 1. You

Stop trying to keep up with the Joneses.

Monday, May 23, 2022

Or, risk suffocating beneath your own ambition. Stop trying to keep up with the Joneses. If you make your living as a writer, a designer, a marketer or an entrepreneur, there is this invisible pressure

Rub some dirt on it.

Monday, May 16, 2022

My argument against a culture obsessed with hyper-sensitivity. THIS EMAIL LOOKS DIFFERENT BECAUSE IT IS DIFFERENT. THE TL;DR... You're about to read a complimentary issue of Chasing Hemingway.

Weekly NFT Update (Week 16, 20/04/2022 – 26/04/2022)

Wednesday, April 27, 2022

Bored Ape Yacht Club floor price spikes off news of its Metaverse 'Otherside'. The NBA introduces 'dynamic' NFTs called 'The Association'. OpenSea acquires NFT marketplace

❓ Cashflow Call in 2 Hours! Today 3pm CST...

Tuesday, June 28, 2022

​ ​ ​ Cashflow crew, It's our favorite time of the week! Cashflow call Tuesday! Today we have a special 'celebrity' guest joining us... Mr. Ryan Snow of Unconventional Acquisitions!

Reminder: 2nd half of 2022 🗓

Tuesday, June 28, 2022

The easiest way to grow a business is first optimize everything you've already got. For example, if you want to optimize your business for the rest of 2022, just having rough goals like this could

Link Building in 2022: Expert’s Tips

Tuesday, June 28, 2022

Leverage these 9 powerful link-building tactics shared by Ann Smarty, an SEO expert with 10+ years of experience in the field Hi Reader, Wonder what link-building tactics work best in 2022? Meet Ann

Now I Know: The Banned Fashion Accessory You Wore on Your Head

Tuesday, June 28, 2022

It's more a dagger than a sword View this email in your browser · Missed one? Visit the Archives I'd love to see a movie where this "weapon" is a plot point. -- Dan The Banned Fashion

Strive For Excellence, Not Perfection

Tuesday, June 28, 2022

Your weekly 5-minute read with timeless ideas on art and creativity intersecting with business and life͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌ ͏‌

The Dog-eared Issue

Tuesday, June 28, 2022

Revisited again and again? ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

New Creator Research Released

Tuesday, June 28, 2022

It's time to share what over 1K creators had to say in the 2022 Content Entrepreneur Benchmark Research. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

[You're invited] Learn how to build a scalable mentorship programme with 360Learning and Pushfar

Tuesday, June 28, 2022

View in Browser | Forward to a Friend How to Build a Scalable Mentorship Programme to Help People Succeed People expect more than just a paycheque when they come to work. They want to know that the

Science-backed Adobe Color System

Tuesday, June 28, 2022

#111 - X ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ Is this email not displaying correctly? View it in your browser. Logo image UX Database Newsletter #111 “Every great design begins with an even better story.” -

Monday Musings (The Great Flattening)

Tuesday, June 28, 2022

Read in your browser here. Hi friends, Greetings from Austin! The essay I just published about living here is the most popular thing I've written in a while. It was read more than 70000 times this