MicroFounder - Cold emails 🥶

MicroFounder

Probably one of the hardest things for a microfounders is to find their first customers. No website traffic, no word-of-mouth, no money to run ads.

So, if you don’t have a budget to bring clients to you, you need to go to them instead, using... hard work.

Microfounders are familiar with cold emailing:

"We started with cold outreach to creators, Indie Hackers, and startup founders, who might be interested in our product." – Marie from Tally ($14k/mo)

"We found our first customers from making posts on websites like IndieHackers, Reddit. Many cold emails were involved as well." – Robi from Featurebase ($600/mo)

There are also microstartups that help you get started with cold emailing, like ColdEmail.Club ($3k/mo) offering cold email copywriting as a service or Cold Email Studio that does the whole process from hunting leads to actually sending the emails.

We talked to Jai, who is the founder of ColdEmail.club ($3k/mo) to get some tips about how to be successful with cold emails. Here are some main points:

✏️ Put in effort to write short and on-point emails
✉️ Find contacts who are relevant to your product
🤖 Automate follow-ups (most reply to 2nd or 3rd email)

Cold email startups
Yesterday's microstartups

Cold Email Studio

Cold Email as a Service

$35k/mo

signature.email

Email signature generator for teams

$15k/mo

Tally

The simplest way to create forms

$14k/mo

Pirsch

Cookie-Free Alternative to Google Analytics

$1k/mo

EARLY ACCESS

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Older messages

Market downturn 📉

Friday, May 27, 2022

MicroFounder Tech stocks on public markets have crashed. Startups slowing down hiring. Valuations took a hit. Investors are catious when writing checks. YCombinator – whose top startups are valued more

Side projects as marketing

Wednesday, May 18, 2022

MicroFounder We know that most microfounders are software engineers and marketing can be one of the hardest things for them. Why? Because engineers enjoy creating products by writing code, not coming

Find customers on Twitter

Tuesday, May 17, 2022

MicroFounder When asked about where do microfounders find their customers, especially their first ones, they often mention Twitter: "Right now it's 99% through twitter." – Dagobert

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Monday, May 16, 2022

MicroFounder Todo lists, roadmaps, engineering wikis, meeting notes. Many people use Notion to organize their work. So why not use Notion for other tasks, like scheduling Tweets or building a knowledge

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MicroFounder StageTimer Event Timer in the Cloud $1.3k/mo SVG Backgrounds SVG background generator $1.2k/mo EARLY ACCESS Get MicroFounder OS – a developer's operating system to becoming a

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