8th Revolution - Cannabinoid Playbook: June 2022

Welcome to the 223 new members of the forward-thinking cannabinoid revolution who have joined us since last month!

They have joined the 3,838 others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space!

One Report, Once a Month, Everything you need to know in Cannabis

​Read our Complete 20+ June Playbook here​

Here are the MUST Knows from our 20+ page Cannabinoid Monthly Playbook.

Media is experiencing a major disconnect with the Cannabis Industry. From the outside looking in, the cannabis industry is thriving, but really, we are fighting to survive. Find out why.... (Page 7)

Terpenes are an undervalued part of the cannabis plant. With a deeper dive into developing genetics, the full potential of terpenes are brought to the surface. We break down why terpenes matter… (Page 23)

Is California dreaming or living its worst nightmare? A recent survey by the NCIA found that out of 396 cannabis operators, 26% of California operators are unprofitable. We break down what Governor Newson’s proposal means for the future of the California Cannabis Market. (Page 21)​

Cannabis Headlines

Do you know the origin of the Indica/Sativa ? How did this name convention come about and is it even accurate? Friend of Revolution, Colin Landforce breaks it down here.

7 out of 10 Americans support national marijuana legalization, according Marijuana Moment. Do you know anything else 70% Americans would agree on? If you do, let us know.

Licensed cannabis sales eclipsed coffee giant Starbucks in 2021, according to MJBIZDaily. That's a staggering comparison, since it feels like there’s a Starbucks on every corner, and only a handful of cannabis dispensaries. Imagine what could happen when other major states come online i.e New York, Texas, Florida, etc.

Cannabis is a economical juggernaut.

RI Governor Signs Bill to Legalize Marijuana (NECN) Maryland and Pennsylvania your on the clock.

"Thailand will distribute one million free cannabis plants to homes via First Post.” Could you imagine the outrage if the US did this? Imagine the headline…. “U.S. Government to distribute one million free cannabis plants across the country to promote cannabis as a cash crop.” Governor Ricketts would be beside himself.

Cannabinoid Pricing Signal:

CBG Whole Sale Biomass has dropped 57% year over year . Potency is main driver for price. Cultivators can increase cannabinoid concentration by utilizing specific fertilizers during different stages of their life cycle.

These fertilizer raw ingredients include calcium nitrate, universal ammonium nitrate (urea), and potassium nitrate (potash muriate) which are actively traded in commodity markets. Understanding price changes in these raw materials can help inform future fertilizer purchasing decisions as well as avoid bullwhip changes in variable pricing that occur with massive changes.

HHC is new cannabinoid on the block. With these rare(r) cannabinoid pricing stability is incredibly challenging. Based on our calculation wholesale pricing fell 44% since LAST MONTH (Page 15)​

🎙️Interviews with industry leaders

With Jason Wild Chairman of TerrAscend we discussed:

• Inside Look at New Jersey Cannabis Market,
• TerrAscend’s strategy
• How they differ from the other MSO's

​Listen to The Chairman of Cannabis Now | Read the Interview Page 9​

With Emily Paxhia Managing Director of Poseidon we discussed:

• Poseidon value add approach
• Undervalued assets in Cannabis
• A surprising state she has her eye on

​Listen to Harnessing the Green Wave Now | Read the Interview Page 10​

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🎙️The Dime

Last month on The Dime, we dove into:

• ​The Chairman of Cannabis ft. Jason Wild | Hot Takes Only​
• ​Harnessing the Green Wave ft. Emily Paxhia | Hot Takes Only ​
• ​Bringing Israeli Cannabis Science to the US Wellness Market | Hot Takes Only ​
• ​East Cost Infused Cannabis Beverage Leader, from Origin to Exit ft. Matt Melander of Levia | Hot takes Only ​
• ​Cannabis TED talks ft. Ashley Reynolds | Hot Takes Only ​

The full episode is on the left and the on-the-go, < less than 10 minute version is next to it .

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Questions I Am Wondering?

• Why are Cannabis Beverages such a controversial topic?
• Do you like the long form email ?
• What other topics do you want to see us analyze? Anything is fair game

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Learn More:

Did you miss our Case Study on maximizing margins in your processing facility? Click the link below and we will send you our free detailed 30+ page analysis. Send me the Case study on Maximizing Margins. ​

Are you interested in raising your brand awareness and being in front of a targeted engaged cannabis demographic? We have 3 spots left for 2022. Click here to reserve the last few spots available for 2022 Sponsorship.

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See you next month,

8th Revolution & ArcView

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The playbook is intended to be additional reference point in taking future steps to build your market share. If you have additional questions or want further analysis, just say the word and we can share more.

At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regards to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research creates unique insights into how to best grow your market share. We are creative problem solvers that rely heavily on analytics and trusted facts to help adapt an array of business services to meet your company’s growing needs.

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