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Topic #1

Gruns (trends)

Gruns is a DTC startup that offers all-in-one multivitamin gummies.

Gruns’ gummy bears contain 20 vitamins and minerals plus 40 other organic ingredients like spinach, beets, and shitake mushroom powder.

Users report that Gruns’ vitamins are superior to green powders because of the strawberry flavor, smooth consistency, and convenience.

Gruns offers three SKUs: low-sugar gummies, sugar-free gummies, and kids’ gummies. 

Gruns’ subscriptions start at $80 per month, but they are also available on Amazon where they generate approximately $1.8M per month in revenue.

Launched in 2023, Gruns now has 250,000+ customers.

And, there are several Gruns reviews on TikTok with more than 1M views.

What's Next

Gruns is part of the TikTok Supplements meta trend.

There are more than 600K posts tagged with #vitamins on the platform.

In addition, vitamin and supplement brands are spending approximately $3M per month on TikTok ad campaigns.

Here are a few types of supplements driving this trend:

NAD supplements are meant to boost the body’s levels of NAD, which naturally declines with aging. NAD is a coenzyme that plays a role in energy levels, cellular repair, and inflammation responses.

Sea moss gummies contain several vitamins and minerals like iodine, calcium, and zinc. TikTok users say these vitamins provide a glow to their skin.

Rhodiola supplements are an herbal remedy that’s said to help users manage stress and anxiety. TikTok users recommend it for anyone dealing with “cortisol face”.
 

Topic #2

Fourthwall (trends)

Fourthwall is a platform for content creators who want to build branded websites and sell merchandise. 

With Fourthwall, creators can build a customized ecommerce website without coding. Fourthwall has nine templates to choose from and allows creators to add a custom domain name.

On their sites, creators can sell digital and physical products as well as memberships. Although creators can opt to sell and manage their own products, Fourthwall will handle things like printing, fulfillment, and customer support.

Fourthwall doesn’t charge monthly fees, but there is a 3% fee on digital products and a 5% fee on memberships.

The platform currently has 200,000 users.

What's Next

Fourthwall is part of the All-in-One Content Monetization meta trend.

Search volume for “content monetization” has more than doubled in the past 24 months.

It’s estimated that only 4% of surveyed content creators earn more than $100K currently.
 

It’s projected however that 88% of content creators are expecting to bring in more revenue in the coming years, and nearly half of them say they’ll do that by adding additional income streams.

Content monetization platforms are trying to make it easier for creators to bring in revenue by providing in-demand features like no-code websites, print-on-demand, and membership hosting.

Here are a few trending all-in-one content monetization platforms:

Contribee is a platform that enables creators to garner tips, subscriptions, and donations. The platform currently has 3,000 users.

Fanfix provides a platform for content creators to monetize exclusive video content. Creators must have at least 10K followers to be eligible for Fanfix.

Payhip is geared toward coaches and online course creators. The platform has 130,000 users.

Topic #3

AI Governance Framework (trends)

An AI Governance Framework is a set of guidelines that ensures AI/ML tools are developed and used ethically.

Without proper oversight, AI has the potential to cause serious harm. According to one survey, privacy issues, data biases, and transparency are the most important issues for businesses that are already running AI tools.

That’s why nearly half of organizations using AI have implemented an AI governance framework.

The U.S. government has released a set of guidelines called the U.S. National Institute of Standards and Technology's AI Risk Management Framework. More than 40% of enterprises that have deployed AI say they use this framework. 

In addition, many enterprises are partnering with outside organizations to develop AI governance and tools to ensure protocols are followed. The market for AI governance solutions is predicted to grow at a CAGR of nearly 38% through 2032.

What's Next

AI Governance Framework is part of the Responsible AI meta trend.

Search volume for “responsible AI” has increased by 270% in the past two years.

Statistics show that implementing responsible AI can boost profits by up to 10%, while implementing AI without an effective approach to responsibility is shown to boost profits by just 5%.

Beyond profits, there are growing regulations for responsible AI. Gartner predicts half of all governments will be enforcing responsible AI by 2026.

Here are three of trending criteria for responsible AI:

AI observability involves monitoring and analyzing the behavior and performance of an AI system. It’s meant to proactively locate issues and ensure system reliability.

AI ethics focuses on the biases, transparency, and safety of AI tools. This has recently been a point of contention between citizens, governments, and AI companies. Some analysts report that it’s “nearly impossible” to run an ethical AI company.

AI data privacy is a concern for individuals and businesses. One survey found that 56% of large enterprises believe that prioritizing users’ data privacy concerns is important. But 80% of data leaders say AI is making data security more difficult.

Topic #4

Beef Organs (trends)

Beef Organs are the internal organs and other parts of a cow besides the muscles like the tongue, bones, and stomach lining.

Some individuals choose to eat raw organs, while most people cook them before eating.

According to the Cleveland Clinic, beef organs are very nutritious. Organ meat is high in iron, B vitamins, magnesium, and zinc as well as protein.

In recent months, there’s been a rise in the number of social media influencers promoting the consumption of all things meat—including beef organs.

What's Next

Beef Organs are part of the Beef Organ Supplements meta trend.

Search volume for “beef organ supplement” has grown exponentially in the past year.

These supplements are ideal for people who want the benefits of beef organs without prepping them or tasting them directly.

Heart & Soil is one of the most popular beef organ supplement brands. 
Their Beef Organ Complex brings in approximately $200K per month on Amazon.

Codeage is a growing supplement brand that offers multi-organ capsules as well as beef liver, beef bone marrow, and beef kidney pills.

In addition to these brands, here are a few specific beef organ supplements that are trending right now:

Beef liver powder consists of raw liver that’s freeze-dried and ground into a powder. Seven grams of beef liver powder is equivalent to approximately 10 ounces of raw liver.

Beef protein powder is made from beef protein isolate and many brands blend in powdered organ meats as well.

Beef heart supplements offer beef heart in a capsule format. Beef heart is high in protein, iron, and B12.

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