The state of ad serving for brands and agencies
While the ad server has always played a critical role in the digital marketing ecosystem, these tools have continued to evolve across delivery, tracking and reporting. For this new survey-driven report, Digiday and Clinch polled 85 brand and agency respondents to learn more about the pivotal role of ad serving as they refine their strategies and drive business outcomes. In 2025, technology is advancing in lockstep with increasing investments in dynamic creative optimization and personalization at scale — allowing brands and agencies to deliver more relevant ad experiences and maximize ROI.
Sponsored by Clinch |
Older messages
Marketers and agencies grapple with divisions over who controls retail media spend
Tuesday, March 11, 2025
Executive dysfunction behind the scenes is making it harder to track spending. March 11, 2025 PRESENTED BY Marketers and agencies grapple with divisions over who controls retail media spend Executive
Digiday wants to hear from you
Monday, March 10, 2025
As a loyal reader, your feedback is vital as we continue to evolve our products and coverage. We're reaching out to see if you'd answer a few questions to help make your experience with Digiday
Advertisers are calling for full URL-level campaign reporting, and DSPs are responding in different ways
Monday, March 10, 2025
The Trade Desk quells talk of full URL-level campaign reporting (similar to Amazon), but there are nuances. March 10, 2025 PRESENTED BY Advertisers are calling for full URL-level campaign reporting,
One week left to submit your Digiday Media Awards entry
Friday, March 7, 2025
Have your work reviewed by judges at IMAX, Warner Bros. Discovery and more
Brands hire Gen X and boomer influencers as the 'power of the silver influencer' rises
Friday, March 7, 2025
As brands like Progresso Soup and Harmless Harvest look to get in front of more shoppers, they're setting their sights on influencers from a more senior cohort. March 07, 2025 PRESENTED BY Brands
You Might Also Like
‘We found the thing that gives us joy’: Microchild on the microverse, music, and shared language
Wednesday, March 12, 2025
The wife and husband pair of Shannon Sengebau McManus and Jonathan Camacho Glaser are souls behind the band Microchild. ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
🦅 Reminder: Masterclass with Jesse Pujji
Tuesday, March 11, 2025
At 1:00 PM Eastern Time (US and Canada) ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
[Webinar tomorrow] Canadian? How to Grow Your Amazon FBA Business as a Canuck
Tuesday, March 11, 2025
Hey Reader, Are you a Canadian? No? Well, you should never skip a single line on an EcomCrew email but this is one exception and you can continue with your day. Yes? Then congratulations on hitting the
♟️ OpenAI's smart chess move!
Tuesday, March 11, 2025
Guess who's sweating?
March Madness is here: Tap into the hype with these marketing plays
Tuesday, March 11, 2025
And more insights to drive smarter social strategies and ROI ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
ET: March 11th 2025
Tuesday, March 11, 2025
Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 Gruns (trends) Chart Gruns is a DTC startup
If SEO is dead…
Tuesday, March 11, 2025
Here's a surefire way to fall behind your competition: Declare SEO as dead and stop optimizing your content. Sure, the strategies that worked five years ago may not work today, but businesses that
Niche = $$$
Tuesday, March 11, 2025
Why Your Tiny Newsletter Could Be an Advertiser's Dream
The Founder Institute targets first VC fund
Tuesday, March 11, 2025
Startups join the M&A big leagues; Hinge Health files for IPO; stablecoin surges with regulation in play; VC-backed IPOs give up post-election gains Read online | Don't want to receive these