Hey there,

In this week’s edition:

• Sam’s advanced link building course continues.

• Fraser shares 20 marketing tools small businesses should use.

• Michal dissects and analyzes Wirecutter’s SEO strategy.

• I share the 10 major SEO mistakes to avoid.

• Mateusz shares the differences between on-page SEO and off-page SEO.

As always, click through to read each post. Or if you’re busy, read the tl;dr below each link.

New on the blog 🎉

20 Marketing Tools for a Small Business & Their Best Feature

Here are the tools:

1. Google Analytics

2. Intercom

3. ConvertFlow

4. ConvertKit

5. Calendly

6. Revue

7. TryInteract

8. Ahrefs’ Keywords Explorer

9. Calculoid

10. Ahrefs’ Content Explorer

11. Trello

12. Canva Calendar

13. Microsoft Clarity

14. Grammarly

15. Wordable

16. Otter.ai

17. Google Forms

18. Canva

19. YouTube

20. BrightLocal

Wirecutter SEO Case Study: 5 Ways to Win at Affiliate Marketing

Michal Pecánek

As of May 2022, Wirecutter drives almost 12 million organic search clicks in a month (spread across roughly 3,000 pages):

Here are the five tips based on Wirecutter’s SEO efforts:

1. Send great E-A-T signals throughout website

2. Provide great user experience

3. Leverage your category pages

4. Keep your content up to date

5. Have a solid content distribution plan

10 Major SEO Mistakes (And How to Avoid Them)

Here are the SEO mistakes you should be aware of:

1. Not doing keyword research

2. Not matching search intent

3. Targeting keywords that are too difficult

4. Not building enough backlinks

5. Breaking Google’s Terms of Service when building links

6. Missing internal link opportunities

7. Not letting Google crawl your content

8. Not letting Google index your content

9. Having an extremely slow site

10. Treating SEO as a one-time thing

On-Page vs. Off-Page SEO: Different but Equally Important

Mateusz Makosiewicz

The difference between on-page SEO and off-page SEO is that they aim at two different sets of SEO factors. The first one focuses on impacting SEO factors occurring on a page, while the latter focuses on factors outside of a page.

New on YouTube 📺

Advanced Link Building Course by Ahrefs

The advanced link building course continues this week:

• Learn how to segment link prospects for scale in lesson 2.3

• Learn how to vet and validate link prospects in lesson 3.1

• Find out the best person to pitch for a backlink in lesson 3.2

What we’re reading 🤓

Google Author Rank: How Google Knows Which Content Belongs to Which Author?

This research for Google Author Rank explains how Google knows authors, understands which content belongs to which author, and ranks authors for certain topics with their authorships.

How We Increased Traffic 110% by Reducing Content Cannibalization

Learn how Andy Chadwick used keyword clustering to identify content to get rid of.
 

Till next time ;)
Cheers,