Swipe Files - 📂 Run a newsletter sweepstakes

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Ever since going through Blogging For Business, I've been a massive fan. In fact, they're one of the companies I feature in Marketing Like A Media Company with their top-notch blog, YouTube channel, media personalities, and more.

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File this one under the sometimes crazy marketing ideas.

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Patrick Trousdale
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@pat_trousdale
April 28th 2021
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To be honest, I couldn't really tell you what a sweepstakes campaign before this thread.

Here's the TLDR:

  • Several newsletters all join forces and offer a prize (e.g. a Peloton bike)
  • Each newsletter emails their list to opt in to a platform like DojoMojo to handle the giveaway
  • When readers opt in, they agree to be emailed by all the newsletters participating in the giveaway
  • The prize is given out after a certain amount of time, but everyone still gets emailed (until they unsubscribe).

The end result is that you can add thousands, even tens of thousands of subscribers to your list overnight and starting marketing to them.

One of the smart things that Patrick did was to spin up a new domain to email from for the sweepstakes campaign so he didn't hurt the deliverability of his main domain.

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Patrick Trousdale
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@pat_trousdale
April 28th 2021
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Sweepstakes might not be the sexiest marketing tactic out there, but as long it's done ethically, it can be a huge success.

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Patrick Trousdale
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@pat_trousdale
May 20th 2021
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But can it work for SaaS?

I don't see why not. It would take some nuance and care, but the same mechanics can be used to massively grow your newsletter and prospect list.

—Corey

p.s. did you see that I launched my new course, Marketing Like A Media Company? Would love for you to check it out →

Thanks again to our featured sponsors:

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  3. The Juice: “Spotify for marketing & sales content” to discover blogs, podcasts, and videos to help you grow your business.
  4. 42/Agency: My #1 recommended demand generation agency for SaaS to help you drive demos and signups.
  5. Supermetrics: Get all your marketing data into your reporting tool of choice. Push data from 70+ integrations into Google Data Studio, Sheets, and more.

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