SEO Chatter - New content marketing case studies

You clearly follow me to learn SEO Reader.

I've even branded myself as such by putting the acronym "SEO" in the business name (SEO Chatter).

But today, I wanted to switch things up just a bit and zoom out to a higher level topic of digital marketing called "content marketing" because it's something we should all be thinking about as bloggers, niche site builders, and affiliate marketers who want to make a real business out of our websites.

Content marketing is a much broader strategy than SEO that's used to attract, engage, and retain your target audience by creating and sharing things like articles, videos, podcasts, infographics, email content, and other digital media with the overarching purpose of increasing website traffic, brand awareness, and revenue.

And if you truly want to build the best online business you can, then you should really think about developing a content marketing strategy for your website. It doesn't have to be complex either. Mine definitely isn't. I blog, tweet, send emails, and sell courses.

Think of it this way:

SEO is your base to get free organic traffic from Google. The next step is to add on another layer or two on top of SEO to help your website grow even more. That's where a content marketing strategy comes into play.

To help you get started with this next-level thinking, I've put together a list of the best content marketing case studies I could find right here:

​Content Marketing Case Studies You Can Get a Ton of Ideas From​

I hope these case studies bring some fresh ideas to your mind so you can fully maximize your website's success!

Your SEO Mentor,
Stephen Hockman